Make people fall in love with your brand from day one: the secrets of promoting handmade business on the Internet


On December 3, 2020, Ukrposhta and the USAID’s Competitive Economy of Ukraine Program released the last, fifth part of their free online education course dedicated to creating and promoting a brand on Amazon, ETSY, Shopify and eBay.

The first four blocks of the educational video course show how to open a store on the world's famous online trading platforms. The last, fifth block, tells how to create a Wow brand, identify competitors and target audience, set up promotion on Instagram, Facebook, YouTube etc. This block’s expert is Alyona Myrza, co-founder of the multi-brand store Kapsula with 15 years’ experience in marketing.

A carefully chosen promotion strategy and marketing plan help to create an attractive brand, which, in its turn, can bring a 50% increase in direct website visits, as well as in the sales of goods. To create a brand identity on your own, the expert recommends Canva or Crello services. The video course also offers special tools for handmade manufacturers to study the demand and competition on e-commerce platforms. For example, Helium10 for Amazon, Marmalead for Etsy and so on. Even if entrepreneurs plan to sell only through their own websites, these tools will help them to study the demand in detail. You can find out more about creating and promoting your own store on online platforms on the Ukrposhta YouTube channel.

We would like to remind that on October 21, 2020, Ukrposhta and the USAID’s Competitive Economy of Ukraine Program launched a number of educational videos about trade opportunities on international online platforms: Amazon, ETSY, Shopify and eBay. The initiative was implemented by TECHBUREAU in partnership with Perfectionist film production agency. The educational course consists of five blocks of educational videos that were released every week in November on the Ukrposhta YouTube channel, and short manuals that can be found on the Ukrposhta E-Export School Facebook page.


E-Export School from Ukrposhta is an open information platform for Ukrainian manufacturers, launched by Ukrposhta in late 2016. The purpose of the project is to offer a series of intensive seminars and individual consultations for small and medium-sized businesses to help them enter foreign markets by selling goods from Ukraine to end consumers abroad using online tools. Over four years, Ukrposhta has held more than 30 free seminars in Ukraine and joined 40 events of the Ukrainian and foreign governments as a partner.

The initiative became part of the comprehensive export support program for small and medium-sized businesses "E-Export Program". In 2019, E-Export School received two most prestigious awards in the field of postal and express delivery, The World Post & Parcel Awards, in the categories "Postal E-Commerce" and "Corporate Social Responsibility". Find out more on Facebook.

USAID’s Competitive Economy Program (CEP) advances a strong, diverse, and open Ukrainian economy by supporting business startups and small and medium-sized enterprises (SMEs) to become more competitive in domestic and international markets. CEP helps build a simplified and transparent business environment, and promotes effective trade policies to enable SMEs to benefit from international trade.    

TECHBUREAU is an agency of social and ecosystem projects. Its mission is to help Ukrainian entrepreneurs build successful businesses and enter international markets. The agency's team combines expertise in strategy, communications, marketing, education and international activities.

Perfectionist is a Kyiv-based film production and creative agency, working on large and small production projects and marketing activities related to video marketing, and producing large-scale video content.