About

E-Export School from Ukrposhta launches webinars to support small and medium-sized businesses. How to efficiently export goods from Ukraine and generate sales on the world’s most popular marketplaces? Find inspiration in the stories of those who have succeeded!

Every Tuesday

a new guest

1 hour

of quality content

Free of charge

prior registration is required

E-export. How to start a business in Ukraine: legal, tax and customs aspects

Download a step-by-step guide with recommendations
E-Export School is the best in the world
What you will learn at E-Export School online meetings:
  • how to work on international marketplaces: Etsy, eBay, Amazon, Shopify, Joom, Asos;
  • how to set up the delivery and payment processes;
  • how the customer service is arranged;
  • how the marketing support is provided for projects;
  • how the top customer service optimization services are provided.

E-Export School is the best in the world

The E-Export program won the categories of “Postal Technologies for e-commerce” and “Socially Responsible Programs” at The World Post & Parcel Awards 2019, the most prestigious mail and express delivery award.

E-Export School is the best in the world

Residents

Yuliia Pavlenko
Yuliia Pavlenko

Director of the International Operations Department of SC “Ukrposhta”, the initiator of the E-Export School project.

Work experience in the marketing group of OS-Direct, serving key cross-border catalogue-sale companies (for example, Bonprix). Yulia was the Director of the Ukrainian Direct Marketing Association, which brought together 35 distance-sales, postal logistics and direct marketing entities. Held the position of the Marketing Director at Nova Poshta International LLC. She was one of the managers who set up the Ukrainian E-commerce Congress, the Ukrainian E-commerce Awards and the Ukrainian E-commerce Expo.

Viktoria Mykhailova
Viktoria Mykhailova

Export product owner, Ukrposhta

Kateryna Vitkovska
Kateryna Vitkovska

Author of the handmade business website and Etsy CBIZ.CLUB

Oleh Bilonohyi
Oleh Bilonohyi

Independent consultant and seller on eBay

Yevhen Sozanskyi
Yevhen Sozanskyi

An e-commerce project integrator on the Shopify platform

Bohdan Diatlenko
Bohdan Diatlenko

Founder of the Importstartup project

Maksym Gopanchuk
Maksym Gopanchuk

A practicing businessman. A successful seller on eBay and Amazon.

Ihor Herasymov
Ihor Herasymov

Former Head of M&A at Private Equity Fund

Oleksandra Tomashevska
Oleksandra Tomashevska

Tax consultant at the Kyiv Business Support and Development Center, CEO of LLC "E.S.Consulting"

Artem Sokol
Artem Sokol

Head of Partnerships & Affiliates CEE Region at Payoneer

Alexandr Radich
Alexandr Radich

Western Bid Representative in Ukraine, seller on Etsy

Artem Sukhyna
Artem Sukhyna

CEO of Disqover Agency and Managing Partner of BRISE Capital

Andrii Hadashevych
Andrii Hadashevych

CEO MakeBeCool Shopify Experts

Dmytro Boruk
Dmytro Boruk

COO MakeBeCool Shopify Experts
CEO Foridev

Volodymyr Kuksin
Volodymyr Kuksin

Kickstarter and Indiegogo Project Promotion Specialist

Olha Bilyk
Olha Bilyk

Founder of the knitwear brand IlovecreateStore

Tania Bondar
Tania Bondar

Marketer with 10 years of experience

Denis Sulimchik
Denis Sulimchik

Amazon entrepreneur, co-organizer of Amazon MeetUP Minsk

Alex Vasiliev
Alex Vasiliev

CEO and founder of Healthy Eva

Oleh Bilotserkovets
Oleh Bilotserkovets

Entrepreneur and Amazon seller, founder of the Traffic2Funnels project, author of a 30-day online course “Launch Formula 2.0”.

Kateryna Voilova
Kateryna Voilova

Active seller at Etsy, visionary and founder of the Etsy Sales community

Andriy Matiash
Andriy Matiash

Managing Partner of 4B Ukraine law firm

Anastasiia Zubchyk
Anastasiia Zubchyk

E-commerce and Media Marketing manager

Alla Katrenko
Alla Katrenko

Head of E-commerce Department

Oleksandr Zaitsev
Oleksandr Zaitsev

Head of business development (DACH, Turkey, Ukraine)

Vladyslav Mykhailenko
Vladyslav Mykhailenko

Co-founder of the FOKS.BIZ platform for marketplaces

Veronika Tolkachova
Veronika Tolkachova

Co-founder of Solver. Lawyer in international commercial law

Olha Eksaurova
Olha Eksaurova

YouTube marketing expert, certified YouTube specialist

Andrii Hadai
Andrii Hadai

Online entrepreneur with more than 10 years of experience

Kateryna Barabash
Kateryna Barabash

Customer Service Manager, Wish

Mariia Maistrenko
Mariia Maistrenko

Amazon SEO & ADs Expert, Enjoy The Wood

Schedule of online meetings

Kateryna Vitkovska

Kateryna Vitkovska

“Virus. Crisis and Etsy. How to stay on top of the growing interest in cross-border ecommerce?”

  • How has Etsy changed during the pandemic? What measures have been implemented on the trading platform?
  • What about Etsy’s marketing tools? Which of them are really effective in the new reality, and which are not worth neither time nor money?
  • Working with external traffic: successful cases and approaches.
  • Pinterest: converting interest into order flow.
Video content
Ihor Herasymov

Ihor Herasymov

“Amazon. Ins and outs of marketing on the international online marketplace. Keywords and Tags”

  • Where to look for ideas for a product that will be in demand on Amazon?
  • How to choose the right keywords for the product to be found and bought on Amazon? What services can help?
  • Paid advertising on Amazon: how to find a balance where marketing cost doesn’t eat up your earnings?
  • How to calculate the cost of a product in order to launch it profitably on Amazon? Financial aspects of the platform.
Video content
Maksym Gopanchuk

Maksym Gopanchuk

“eBay. People keep on buying, but during quarantine they pay attention to completely different goods. How to find these goods and how to sell them to existing customers?”

  • What changes did the quarantine bring to eBay? How did the new conditions affect customer behavior?
  • What marketing tools should you use on ebay? How to properly assess their benefits?
  • What to do when sales drop? A blitz review of rescue methods.
  • Selling content on eBay. How to create it with minimal investment?
  • How to adjust your promo plan to the holiday calendar and get the most out of it?
Video content
Bohdan Diatlenko

Bohdan Diatlenko

“Amazon. Product selection. Hypothesis testing”

  • How to choose a product that will sell on Amazon? How to test hypotheses without undue risk?
  • Searching for a niche that ensures stable product sales.
  • What is Hellium and how to work with it?
Video content
Yevhen Sozanskyi

Yevhen Sozanskyi

“Shopify: an overview of the platform capabilities. All you need for work optimization”

  • What is Shopify? An overview of the platform price plans and functionality.
  • Marketing tools Shopify offers and how to use them.
  • An overview of Shopify applications that help simplify work on the platform.
  • Examples of shops that inspire.
Video content
Oleksandra Tomashevska

Oleksandra Tomashevska

“How to start selling abroad through Etsy and eBay as an individual entrepreneu

  • How to register as an individual entrepreneur and which types of economic activities according to the “KVED” Classifier to choose for retail international e-commerce?
  • How to prepare paperwork for parcels from an individual entrepreneur from the point of view of the customs?
  • What is customs accreditation and how to obtain it?
  • How to properly prepare invoices?
  • What is a cargo customs declaration and when is it required?
  • How to interact with financial services to meet the requirements of the Ukrainian law?
Video content
Oleksandr Zaitsev

Oleksandr Zaitsev

“How to sell on JOOM using the benefits of FOKS”

Vladyslav Mykhailenko

Vladyslav Mykhailenko

“How to sell on JOOM using the benefits of FOKS”

  • JOOM now. What you need to know about the service conditions?
  • What is FOKS? Benefits of integration.
  • Cases: average check and sales.
  • Promotion recommendations: key tools on JOOM that can help you get seen by customers.
Video content
Alla Katrenko

Alla Katrenko

“The path of UGEARS from Kickstarter to global marketplaces”

Anastasiia Zubchyk

Anastasiia Zubchyk

“The path of UGEARS from Kickstarter to global marketplaces”

  • How did the Ukrainian crowdfunding project receive more than USD 1 million in pre-orders?
  • How are sales arranged on the American platforms Zulily and Touch of Modern?
  • What you need to work on the Cdiscount key marketplace (France)
  • Pitfalls of launching at Tmall Global (China)
Video content
Kateryna Vitkovska

Kateryna Vitkovska

“Analytics for Etsy”

  • What are Marmalead and eErank?
  • Helpful functionality for the seller.
  • How to identify trending products?
  • How to understand whether your product has a seasonal demand?
  • How to find out what else your customers are looking for on Etsy and what you can offer them?
  • How to find your “blue ocean” on Etsy?
Video content
Artem Sokol

Artem Sokol

“New Payoneer products for growing your online business on Amazon”

  • How does the Payoneer payment system work and what conditions apply for Ukraine?
  • Which e-export trading platforms can Ukrainian e-export entrepreneurs join?
  • Merchant Capital Advanced for e-export — a new Payoneer service: how can you get it and what conditions apply?
Video content
Alexandr Radich

Alexandr Radich

“Etsy: Client service and crisis communication”

What can you do if:

  • you have made a custom item, but the client does not like it
  • your parcel is delayed or arrives damaged
  • a fraud client demands a refund
  • you receive negative feedback

...and dozens of other non-standard situations that a seller can experience.

Video content
Artem Sukhyna

Artem Sukhyna

“Amazon: How to sell food items from Ukraine?”

  • How to assess your niche and adapt your product to a local market?
  • What certification is required by the Customs Service of Ukraine? What is FDA and how can you obtain it in the USA?
  • How to deliver food items by post and with forwarding agents?
  • What are Amazon requirements to warehousing and storing food items for Fulfilment by Amazon?
  • What you should know about promoting food items on Amazon
  • Practical cases of exporting food items, such as mineral water, cookies and sweets
Video content
Andrii Hadashevych

Andrii Hadashevych

«Shopify: review of key applications for sales optimization»

Dmytro Boruk

Dmytro Boruk

«Shopify: review of key applications for sales optimization»

The webinar will explore applications to:

  • set filters and search of goods items for stock management
  • manage client feedback
  • install wishlists
  • set listings languages
  • organize trigger newsletters
  • manage promo offers
  • set delivery rules for different groups of goods and locations
Video content
Volodymyr Kuksin

Volodymyr Kuksin

"Kickstarter & Indiegogo: first orders and investments by crowdfunding"

  • How does crowdfunding work to promote projects at the start?
  • Kickstarter or Indiegogo: how to choose a platform to start?
  • Experience of Ukrainian projects on Kickstarter.
  • Building project strategies. How to calculate costs correctly?
  • What criteria should a product meet in order for buyers to love it?
  • How to get media coverage for your product?
  • Startup errors.
Video content
Olha Bilyk

Olha Bilyk

“How Instagram helps to sell abroad”

  • How to manage Instagram for sales
  • How to link customers between an Etsy store, Instagram and YouTube to bring them to the purchase
  • Up & cross sales via Instagram: how to plan "promotions" and measure their success
  • Most common exporters’ mistakes in managing Instagram
Video content
Tania Bondar

Tania Bondar

“How to Generate Sales on Etsy: Paid and Organic Traffic (SEO)”

  • Interconnection between organic and paid Etsy traffic. Why is effective Etsy-advertising only possible with quality SEO?
  • How the Etsy search algorithm works: how to help your target audience find your product? Store title, section titles, listing titles, tags
  • Listing from a beginner to a bestseller: main stages
  • How to select listings for paid advertising. Analytics and conclusions
Video content
Denis Sulimchik

Denis Sulimchik

“Why isn’t the listing selling? SEO and audit of Amazon listings. A look at SEO from a creative perspective”

  • Why is content important for sales?
  • Why is it necessary to choose the right competitors for analysis?
  • What is the breadth of semantics? How to work with it?
  • How to analyse customer preferences?
  • What are search queries?
Video content
Alex Vasiliev

Alex Vasiliev

“How to sell through marketplaces and social networks in China?”

  • How does the cross-border e-commerce market in China work?
  • Key features of B2C sales to consider at the start.
  • What are bonded warehouses and how to work with them?
  • How to sell effectively in China through social commerce channels?
Video content
Oleh Bilotserkovets

Oleh Bilotserkovets

“Chatbots as an effective tool for e-export business development”

  • How do chatbots work? How can they help online sellers?
  • Manychat service and its key features.
  • What is a funnel in chatbots and how to create it in MIRO?
  • What are Custom Fields and how to work with them?
  • How to prepare emails and blacklists by the example of a chatbot?
Video content
Kateryna Voilova

Kateryna Voilova

«7 key phenomena for Etsy sellers in 2021»

  • Changes in customs regulations, taxation for Britain and a number of other countries
  • The impact of the quarantine and vaccination on sales
  • The effect of social benefits for the United States
  • Etsy’s new approach to promotion tools
Video content
Viktoria Mykhailova

Viktoria Mykhailova

“Everything you wanted to know about international delivery in Ukrposhta”

  • Delivery times and logistics in 2021
  • Tariff policy and discount policy
  • What innovations can be expected at Ukrposhta in 2021?
  • Compensation: when, how much and how to get?
  • Key tips for sending goods abroad
Video content
Andriy Matiash

Andriy Matiash

“Trademark registration in the US and Europe in e-commerce”

  • What is intellectual property? Trademarks, patents, copyright
  • How do you understand that you need a TM?
  • How to protect your own rights and not to violate others’?
  • The benefits of TM registration for Amazon, Etsy and eBay entrepreneurs
  • Main stages of TM registration
  • Why do you need a TM search and what should it look like?
  • Main errors during TM registration
  • Which trademarks are better to register for an e-commerce entrepreneur?
  • How to boost the success of TM registration?
Video content
Veronika Tolkachova

Veronika Tolkachova

“Blocking stores on Amazon. Causes, consequences and ways to deal with it”

  • When can Amazon block a store?
  • How to run an Amazon account to avoid being banned?
  • Most common sellers’ mistakes.
  • What to do if the store has been blocked? How much time and money will it take?
Video content
Kateryna Barabash

Kateryna Barabash

“Sales Opportunities with Wish”

  • What makes Wish a unique marketplace?
  • Popular categories of goods that are sold on Wish.
  • Marketing opportunities for sellers.
  • Special offers for sellers from Ukrposhta (5% commission fee).
  • Free marketing by an account manager (Google Shopping, banners and campaigns).
  • Examples of successful sellers from Ukraine.
Video content
Olha Eksaurova

Olha Eksaurova

“How to use YouTube to grow sales abroad”

  • YouTube business opportunities.
  • What should a well-tuned channel look like?
  • Successful video setup.
  • What to publish and how to manage a YouTube channel?
  • Success stories of minimum-budget projects.
  • How to measure a channel development?
Video content
Andrii Hadai

Andrii Hadai

“Automation of cross-border trade”

  • What is e-commerce automation and what does it bring in 2021?
  • Is it really necessary to automate something at all?
  • What are automation services and tools and how to work with them?
  • How to accept payments when selling in the western market?
  • How to work on Amazon, Etsy, Ebay and Shopify, to manage everything without going crazy?
Video content
Artem Sokol

Artem Sokol

“New Payoneer payment solutions for eBay for customers from Ukraine”

Oleh Bilonohyi

Oleh Bilonohyi

“New Payoneer payment solutions for eBay for customers from Ukraine”

  • What is eBay managing payments?
  • How can already registered sellers correctly switch from PayPal to a Payoneer business account? A step-by-step algorithm.
  • What difficulties can arise when activating already registered accounts and how to overcome them? How long does account verification take?
  • How can new sellers register a new Payoneer account?
  • Payoneer fee policy. What commission fees should sellers expect, given the new payment solutions?
  • What new products can Payoneer offer?
  • Payoneer Support and Seller Protection on eBay.
Video content
Mariia Maistrenko

Mariia Maistrenko

Kateryna Vitkovska

Kateryna Vitkovska

Oleksandr Radych

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Oleksandr Radych

Viktoria Mykhailova

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Viktoria Mykhailova

Artem Korshun

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Artem Korshun

Watch how the E-Export School seminars took place in previous years

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