How to open a store on eBay before the start of the high season: a free video course from Ukrposhta and USAID


The third part of the free educational online course dedicated to starting sales on eBay from Ukrposhta and USAID’s Competitive Economy of Ukraine Program, is released on November 9, 2020.

eBay is the world's largest online auction. The platform has 200 million registered users, 20 million of which are sellers. 78% of buyers are residents of the United States. Users can sell both new products and vintage items on the platform. Experts say one can make thousands of dollars just by decluttering the attic and putting old things up for the auction. Top categories of goods from Ukraine are auto parts, clothes and accessories, jewellery, watches and collectibles.

“The eBay platform is an opportunity to sell anything you could sell, for example, on a Ukrainian marketplace, but at several times higher prices. Among our customers, there are more people who open stores on Etsy than on eBay, although the platform opens up great opportunities for Ukrainian sellers. More than 60% of Ukrainian entrepreneurs make more than 50 shipments a month on eBay. This suggests that first-time entrepreneurs and small shops can effectively sell on this marketplace. That is, selling abroad online is really easy, with especially numerous opportunities for manufacturers. We believe that the educational course and practical guidelines from successful entrepreneurs will help Ukrainian people from all over the country to believe in themselves and their business and will encourage them to sell on the platform," says Yulia Pavlenko, Director of the International Operations Department at Ukrposhta.

«Selling on eBay is a good way to make some extra cash from the comfort of your home but you need to work it out to make it a real business. Maxim is giving great tips for launching and running eBay sales profitably and you would find your own niche following the advice. Good luck!» - said Dušan Kulka, Export Promotion Team Leader of the USAID Competitive Economy Program. 

With the video course on eBay you will learn how to open a store and create effective listings, which sales model to choose, how to deliver goods, receive payments and much more. Maksim Gopanchuk, the course expert on successful on-site sales, the founder of KGUBrass specializing in parts for musical instruments, has been selling on eBay for ten years. In 2020, he won the Disruptor of the Year award by Payoneer.

On October 21, 2020, Ukrposhta and the USAID’s Competitive Economy of Ukraine Program launched a series of educational videos on trade opportunities of international online platforms, such as Amazon, ETSY, Shopify and eBay. The initiative was implemented by TECHBUREAU in partnership with Perfectionist film production. The educational course consists of 5 blocks of educational videos that will be released every week in the next month on the Ukrposhta YouTube channel and short manuals, which can be found on the Ukrposhta E-Export School Facebook page.


E-Export School from Ukrposhta is an open information platform for Ukrainian manufacturers, launched by Ukrposhta in late 2016. The purpose of the project is to offer a series of intensive seminars and individual consultations for small and medium-sized businesses to help them enter foreign markets by selling goods from Ukraine to end consumers abroad using online tools. Over four years, Ukrposhta has held more than 30 free seminars in Ukraine and joined 40 events of the Ukrainian and foreign governments as a partner.

The initiative became part of the  comprehensive export support program for small and medium-sized businesses "E-Export Program". In 2019, E-Export School received two most prestigious awards in the field of postal and express delivery, The World Post & Parcel Awards, in the categories "Postal e-Commerce" and "Corporate Social Responsibility". Find out more on Facebook.

USAID’s Competitive Economy Program (CEP) advances a strong, diverse, and open Ukrainian economy by supporting business startups and small and medium-sized enterprises (SMEs) to become more competitive in domestic and international markets. CEP helps build a simplified and transparent business environment, promotes effective trade policies to enable SMEs to benefit from international trade.    

TECHBUREAU is an agency of social and ecosystem projects. Its mission is to help Ukrainian entrepreneurs build successful businesses and enter international markets. The agency's team combines expertise in strategy, communications, marketing, education and international activities.

Perfectionist is a Kyiv-based film production and creative agency, working on large and small production projects and marketing activities related to video marketing, produces large-scale video content.