Ukrainian products are already successful in the markets of the USA, Canada, Europe, and Asia. However, for many entrepreneurs, entering international marketplaces still feels like a difficult quest due to a lack of practical experience: how to properly register a store, set up advertising, and organize logistics without interruptions.

To simplify this path, Ukrposhta and the international financial platform Payoneer have created three practical guides. They are designed specifically for working with three key global platforms:

• Amazon — the world’s largest marketplace for large-scale sales
• Etsy — the leading platform for handmade goods, design, and creative businesses
• Shopify — the best solution for creating your own online store.

The guides were authored by experienced practitioners who have been helping companies find customers worldwide for years: Dmytro Mashtalir and Tania Bondar (Etsy), Yevhen Sozanskyi and Yana Liashenko (Shopify), Tetiana Shliapina and Oleksandr Vlasenko (Amazon).

In these guides, entrepreneurs will find step-by-step recommendations on:

• choosing the optimal platform for their business
• checking product demand before launching a store
• calculating commissions and sales economics
• preparing registration documents
• setting up international payments
• organizing fast delivery from Ukraine
• launching effective advertising campaigns
• promoting products in international markets
• avoiding common mistakes that often cost time and money

All guides are available free of charge on the E-Export School platform, where you can also watch helpful lectures and a video recording of the presentation. As part of this initiative, Ukrposhta has already held more than 200 training events for over 30,000 Ukrainian entrepreneurs.

Together with Ukrposhta, Payoneer strives to make international trade more accessible for Ukrainian entrepreneurs, from the first steps on marketplaces to scaling sales globally.