Thousands of Ukrainian entrepreneurs create products that could be sold abroad, but often postpone entering international markets due to a lack of practical information. To make this path easier and more successful, Ukrposhta and the international financial platform Payoneer have developed a series of free practical guides for working with Amazon, Etsy, and Shopify.

The official presentation of the guides will take place on June 9 at 15:00 and will be broadcast live on Ukrposhta’s YouTube channel. The launch of the new guides continues the development of the E-Export School — Ukrposhta’s educational project, within which the company has held more than 200 training events for more than 30,000 entrepreneurs.

The three guides compile practical experience from experts who have been helping companies find clients worldwide for years. They were created by:

• Etsy: Dmytro Mashtalir, co-owner of the ecommerce growth studio “Tsil,” and Tania Bondar, founder of Ukraine’s largest Etsy sellers’ community.
• Shopify: Yevhen Sozanskyi, co-founder and head of Xtheta M&M — an official Shopify partner since 2017, and Yana Liashenko, founder of the e-commerce agency ADWService and expert in online sales growth via Google.
• Amazon: Tetiana Shliapina, Account Director at Disqover Agency, and Oleksandr Vlasenko, founder of Prosto Export by Netpeak, with a portfolio of more than 200 successful export projects.

Ukrposhta invites everyone to register in advance for the online presentation. During the event, the authors will share real cases of Ukrainian sellers, talk about the opportunities of Amazon, Etsy, and Shopify in 2026, and answer entrepreneurs’ questions live. Nataliia Hordiienko, Marketing Director at Payoneer, will also join the event.

Immediately after the broadcast, all guides will be available for download on the E-Export School platform. They will help entrepreneurs:

• understand which platform best suits their business
• check demand before launching a store
• calculate commissions and sales economics
• prepare registration documents
• set up international payments via Payoneer
• organize delivery from Ukraine
• launch first advertising campaigns
• promote products in international markets
• avoid common mistakes that often cost entrepreneurs time and money

Participation in the broadcast and access to all materials are free of charge.

Together with Ukrposhta, Payoneer aims to make international trade more accessible for Ukrainian entrepreneurs, from the first steps on marketplaces to scaling sales globally.

Join in and download! Together we strengthen the country’s economy.