About

E-Export School from Ukrposhta launches webinars to support small and medium-sized businesses. How to efficiently export goods from Ukraine and generate sales on the world’s most popular marketplaces? Find inspiration in the stories of those who have succeeded!

Every Tuesday

a new guest

1 hour

of quality content

Free of charge

prior registration is required

E-export. How to start a business in Ukraine: legal, tax and customs aspects

Download a step-by-step guide with recommendations
E-Export School is the best in the world
What you will learn at E-Export School online meetings:
  • how to work on international marketplaces: Etsy, eBay, Amazon, Shopify, Joom, Asos;
  • how to set up the delivery and payment processes;
  • how the customer service is arranged;
  • how the marketing support is provided for projects;
  • how the top customer service optimization services are provided.

E-Export School is the best in the world

The E-Export program won the categories of “Postal Technologies for e-commerce” and “Socially Responsible Programs” at The World Post & Parcel Awards 2019, the most prestigious mail and express delivery award.

E-Export School is the best in the world

Residents

Julia Pavlenko
Julia Pavlenko

Director of the International Operations Department of JSC “Ukrposhta”, initiator of the E-Export School project

In 2016, she initiated the E-Export School program to equip Ukrainian entrepreneurs with tools to launch online stores on international marketplaces. More than 200 open free events have been held offline and online. The portal for entrepreneurs (https://e-export.ukrposhta.ua/en/) was launched.

Berezhna Tetiana Vasylivna
Berezhna Tetiana Vasylivna

Deputy Minister of Economy of Ukraine

Viktoria Mykhailova
Viktoria Mykhailova

Export product owner, Ukrposhta

Kateryna Vytkovska
Kateryna Vytkovska

Author of the handmade business website and Etsy CBIZ.CLUB

Oleh Bilonohyi
Oleh Bilonohyi

Independent consultant and seller on eBay

Yevhen Sozanskyi
Yevhen Sozanskyi

An e-commerce project integrator on the Shopify platform

Bohdan Diatlenko
Bohdan Diatlenko

Founder of the Importstartup project

Maksym Gopanchuk
Maksym Gopanchuk

A practicing businessman. A successful seller on eBay and Amazon.

Ihor Herasymov
Ihor Herasymov

Former Head of M&A at Private Equity Fund

Oleksandra Tomashevska
Oleksandra Tomashevska

Tax consultant at the Kyiv Business Support and Development Center, CEO of LLC "E.S.Consulting"

Oleksandr Radich
Oleksandr Radich

Western Bid representative in Ukraine

Artem Sukhina
Artem Sukhina

Co-founder of Disqover Agency and Founder of the niche marketplace AQUAGID

Andrii Hadashevych
Andrii Hadashevych

CEO MakeBeCool Shopify Experts

Dmytro Boruk
Dmytro Boruk

COO MakeBeCool Shopify Experts
CEO Foridev

Volodymyr Kuksin
Volodymyr Kuksin

Kickstarter and Indiegogo Project Promotion Specialist

Olha Bilyk
Olha Bilyk

Founder of the knitwear brand IlovecreateStore

Tania Bondar
Tania Bondar

Marketer with 10 years of experience

Denis Sulimchik
Denis Sulimchik

Amazon entrepreneur, co-organizer of Amazon MeetUP Minsk

Oleh Bielotserkovets
Oleh Bielotserkovets

Amazon expert, founder of Traffic2Funnels e-commerce marketing agency and author of online courses for Amazon sellers

Kateryna Voilova
Kateryna Voilova

Active seller at Etsy, visionary and founder of the Etsy Sales community

Andriy Matiash
Andriy Matiash

Managing Partner of 4B Ukraine law firm

Anastasiia Zubchyk
Anastasiia Zubchyk

E-commerce and Media Marketing manager

Alla Katrenko
Alla Katrenko

Head of E-commerce Department

Vladyslav Mykhailenko
Vladyslav Mykhailenko

Co-founder of the FOKS.BIZ platform for marketplaces

Veronika Tolkachova
Veronika Tolkachova

Co-founder of Solver. Lawyer in international commercial law

Olha Eksaurova
Olha Eksaurova

YouTube marketing expert, certified YouTube specialist

Andrii Hadai
Andrii Hadai

CEO & Founder at KeyCRM

Mariia Maistrenko
Mariia Maistrenko

Amazon SEO & ADs Expert, Enjoy The Wood

Alina Smolenska
Alina Smolenska

Chief Product Officer у Disqover Agency

Andrii Buhrim
Andrii Buhrim

Seller on Amazon since 2016, speaker at Amazon conferences and the intensive course "Launching sales on Amazon UK"

Kateryna Matsiievska
Kateryna Matsiievska

Head of influence marketing and TikTok at the Moko digital agency

Nataliia Stelmakh
Nataliia Stelmakh

More than three years of experience of sales on marketplaces, has a 7 Figure Seller status on Amazon

Nataliia Stelmakh
Yuliia Arsheniuk

Partner and co-founder of White Label Agency

Nataliia Stelmakh
Anastasiia Kvasiuk

Commercial Development Manager / Country Manager Ukraine, eBay

Nataliia Stelmakh
Tetiana Shliapina

Account Director at Disqover Agency

Ihor Herasko
Ihor Herasko

Sales Team Leader at Payoneer

Mykola Servetnyk
Mykola Servetnyk

E-commerce specialist with 6 years of experience

Viktoriia Kyrylenko
Viktoriia Kyrylenko

Specialist in onboarding online business clients

Yevheniia Shevchenko
Yevheniia Shevchenko

Chief Customer Officer Made with Bravery

Nazar Dron
Nazar Dron

Co-founder and CEO of e-commerce marketing agency NEWAGEME — an expert in expansion in global markets

Karina Vitvitska
Karina Vitvitska

Product Manager at Disqover Agency

Anna Hladshtein
Anna Hladshtein

Chief of Party for International Trade and European Integration, USAID Competitive Economy of Ukraine

Ivan Burach
Ivan Burach

Head of PPC at Webpromo

Solomiia Pavlyk
Solomiia Pavlyk

Product Lead at Disqover Agency

Artur Korniienko
Artur Korniienko

Shopify Expert with 10 years of experience, founder of GenovaWebArt

Ihor Stolnytskyi
Ihor Stolnytskyi

Founder and CEO of Horoshop

Leonid Fokin
Leonid Fokin

Sr. Business Development Manager at Payoneer

Dmytro Mashtalir
Dmytro Mashtalir

Co-founder of the Marketing Agency "Goal".

Yurii Pyrch
Yurii Pyrch

Expert in online store advertising with 14 years of experience, founder of K2 - Advertising for Online Stores.

Yana Marynenko
Yana Marynenko

Lawyer of the e-commerce department of the international law firm 4B.

Mykhailo Kliachko
Mykhailo Kliachko

Entrepreneur, marketer, CEO/Founder of the agency https://mnews.agency/.

Schedule of online meetings

Kateryna Vytkovska

Kateryna Vytkovska

“Virus. Crisis and Etsy. How to stay on top of the growing interest in cross-border ecommerce?”

  • How has Etsy changed during the pandemic? What measures have been implemented on the trading platform?
  • What about Etsy’s marketing tools? Which of them are really effective in the new reality, and which are not worth neither time nor money?
  • Working with external traffic: successful cases and approaches.
  • Pinterest: converting interest into order flow.
Video content
Ihor Herasymov

Ihor Herasymov

“Amazon. Ins and outs of marketing on the international online marketplace. Keywords and Tags”

  • Where to look for ideas for a product that will be in demand on Amazon?
  • How to choose the right keywords for the product to be found and bought on Amazon? What services can help?
  • Paid advertising on Amazon: how to find a balance where marketing cost doesn’t eat up your earnings?
  • How to calculate the cost of a product in order to launch it profitably on Amazon? Financial aspects of the platform.
Video content
Maksym Gopanchuk

Maksym Gopanchuk

“eBay. People keep on buying, but during quarantine they pay attention to completely different goods. How to find these goods and how to sell them to existing customers?”

  • What changes did the quarantine bring to eBay? How did the new conditions affect customer behavior?
  • What marketing tools should you use on ebay? How to properly assess their benefits?
  • What to do when sales drop? A blitz review of rescue methods.
  • Selling content on eBay. How to create it with minimal investment?
  • How to adjust your promo plan to the holiday calendar and get the most out of it?
Video content
Bohdan Diatlenko

Bohdan Diatlenko

“Amazon. Product selection. Hypothesis testing”

  • How to choose a product that will sell on Amazon? How to test hypotheses without undue risk?
  • Searching for a niche that ensures stable product sales.
  • What is Hellium and how to work with it?
Video content
Yevhen Sozanskyi

Yevhen Sozanskyi

“Shopify: an overview of the platform capabilities. All you need for work optimization”

  • What is Shopify? An overview of the platform price plans and functionality.
  • Marketing tools Shopify offers and how to use them.
  • An overview of Shopify applications that help simplify work on the platform.
  • Examples of shops that inspire.
Video content
Oleksandra Tomashevska

Oleksandra Tomashevska

“How to start selling abroad through Etsy and eBay as an individual entrepreneu

  • How to register as an individual entrepreneur and which types of economic activities according to the “KVED” Classifier to choose for retail international e-commerce?
  • How to prepare paperwork for parcels from an individual entrepreneur from the point of view of the customs?
  • What is customs accreditation and how to obtain it?
  • How to properly prepare invoices?
  • What is a cargo customs declaration and when is it required?
  • How to interact with financial services to meet the requirements of the Ukrainian law?
Video content
pages/e-export-school.oleksandr-zaitsev

pages/e-export-school.oleksandr-zaitsev

“How to sell on JOOM using the benefits of FOKS”

Vladyslav Mykhailenko

Vladyslav Mykhailenko

“How to sell on JOOM using the benefits of FOKS”

  • JOOM now. What you need to know about the service conditions?
  • What is FOKS? Benefits of integration.
  • Cases: average check and sales.
  • Promotion recommendations: key tools on JOOM that can help you get seen by customers.
Video content
Alla Katrenko

Alla Katrenko

“The path of UGEARS from Kickstarter to global marketplaces”

Anastasiia Zubchyk

Anastasiia Zubchyk

“The path of UGEARS from Kickstarter to global marketplaces”

  • How did the Ukrainian crowdfunding project receive more than USD 1 million in pre-orders?
  • How are sales arranged on the American platforms Zulily and Touch of Modern?
  • What you need to work on the Cdiscount key marketplace (France)
  • Pitfalls of launching at Tmall Global (China)
Video content
Kateryna Vytkovska

Kateryna Vytkovska

“Analytics for Etsy”

  • What are Marmalead and eErank?
  • Helpful functionality for the seller.
  • How to identify trending products?
  • How to understand whether your product has a seasonal demand?
  • How to find out what else your customers are looking for on Etsy and what you can offer them?
  • How to find your “blue ocean” on Etsy?
Video content
Artem Sokol

Artem Sokol

“New Payoneer products for growing your online business on Amazon”

  • How does the Payoneer payment system work and what conditions apply for Ukraine?
  • Which e-export trading platforms can Ukrainian e-export entrepreneurs join?
  • Merchant Capital Advanced for e-export — a new Payoneer service: how can you get it and what conditions apply?
Video content
Oleksandr Radich

Oleksandr Radich

“Etsy: Client service and crisis communication”

What can you do if:

  • you have made a custom item, but the client does not like it
  • your parcel is delayed or arrives damaged
  • a fraud client demands a refund
  • you receive negative feedback

...and dozens of other non-standard situations that a seller can experience.

Video content
Artem Sukhina

Artem Sukhina

“Amazon: How to sell food items from Ukraine?”

  • How to assess your niche and adapt your product to a local market?
  • What certification is required by the Customs Service of Ukraine? What is FDA and how can you obtain it in the USA?
  • How to deliver food items by post and with forwarding agents?
  • What are Amazon requirements to warehousing and storing food items for Fulfilment by Amazon?
  • What you should know about promoting food items on Amazon
  • Practical cases of exporting food items, such as mineral water, cookies and sweets
Video content
Andrii Hadashevych

Andrii Hadashevych

«Shopify: review of key applications for sales optimization»

Dmytro Boruk

Dmytro Boruk

«Shopify: review of key applications for sales optimization»

The webinar will explore applications to:

  • set filters and search of goods items for stock management
  • manage client feedback
  • install wishlists
  • set listings languages
  • organize trigger newsletters
  • manage promo offers
  • set delivery rules for different groups of goods and locations
Video content
Volodymyr Kuksin

Volodymyr Kuksin

"Kickstarter & Indiegogo: first orders and investments by crowdfunding"

  • How does crowdfunding work to promote projects at the start?
  • Kickstarter or Indiegogo: how to choose a platform to start?
  • Experience of Ukrainian projects on Kickstarter.
  • Building project strategies. How to calculate costs correctly?
  • What criteria should a product meet in order for buyers to love it?
  • How to get media coverage for your product?
  • Startup errors.
Video content
Olha Bilyk

Olha Bilyk

“How Instagram helps to sell abroad”

  • How to manage Instagram for sales
  • How to link customers between an Etsy store, Instagram and YouTube to bring them to the purchase
  • Up & cross sales via Instagram: how to plan "promotions" and measure their success
  • Most common exporters’ mistakes in managing Instagram
Video content
Tania Bondar

Tania Bondar

“How to Generate Sales on Etsy: Paid and Organic Traffic (SEO)”

  • Interconnection between organic and paid Etsy traffic. Why is effective Etsy-advertising only possible with quality SEO?
  • How the Etsy search algorithm works: how to help your target audience find your product? Store title, section titles, listing titles, tags
  • Listing from a beginner to a bestseller: main stages
  • How to select listings for paid advertising. Analytics and conclusions
Video content
Denis Sulimchik

Denis Sulimchik

“Why isn’t the listing selling? SEO and audit of Amazon listings. A look at SEO from a creative perspective”

  • Why is content important for sales?
  • Why is it necessary to choose the right competitors for analysis?
  • What is the breadth of semantics? How to work with it?
  • How to analyse customer preferences?
  • What are search queries?
Video content
pages/e-export-school.alex-vassiliev

pages/e-export-school.alex-vassiliev

“How to sell through marketplaces and social networks in China?”

  • How does the cross-border e-commerce market in China work?
  • Key features of B2C sales to consider at the start.
  • What are bonded warehouses and how to work with them?
  • How to sell effectively in China through social commerce channels?
Video content
Oleh Bielotserkovets

Oleh Bielotserkovets

“Chatbots as an effective tool for e-export business development”

  • How do chatbots work? How can they help online sellers?
  • Manychat service and its key features.
  • What is a funnel in chatbots and how to create it in MIRO?
  • What are Custom Fields and how to work with them?
  • How to prepare emails and blacklists by the example of a chatbot?
Video content
Kateryna Voilova

Kateryna Voilova

«7 key phenomena for Etsy sellers in 2021»

  • Changes in customs regulations, taxation for Britain and a number of other countries
  • The impact of the quarantine and vaccination on sales
  • The effect of social benefits for the United States
  • Etsy’s new approach to promotion tools
Video content
Viktoria Mykhailova

Viktoria Mykhailova

“Everything you wanted to know about international delivery in Ukrposhta”

  • Delivery times and logistics in 2021
  • Tariff policy and discount policy
  • What innovations can be expected at Ukrposhta in 2021?
  • Compensation: when, how much and how to get?
  • Key tips for sending goods abroad
Video content
Andriy Matiash

Andriy Matiash

“Trademark registration in the US and Europe in e-commerce”

  • What is intellectual property? Trademarks, patents, copyright
  • How do you understand that you need a TM?
  • How to protect your own rights and not to violate others’?
  • The benefits of TM registration for Amazon, Etsy and eBay entrepreneurs
  • Main stages of TM registration
  • Why do you need a TM search and what should it look like?
  • Main errors during TM registration
  • Which trademarks are better to register for an e-commerce entrepreneur?
  • How to boost the success of TM registration?
Video content
Veronika Tolkachova

Veronika Tolkachova

“Blocking stores on Amazon. Causes, consequences and ways to deal with it”

  • When can Amazon block a store?
  • How to run an Amazon account to avoid being banned?
  • Most common sellers’ mistakes.
  • What to do if the store has been blocked? How much time and money will it take?
Video content
Kateryna Barabash

Kateryna Barabash

“Sales Opportunities with Wish”

  • What makes Wish a unique marketplace?
  • Popular categories of goods that are sold on Wish.
  • Marketing opportunities for sellers.
  • Special offers for sellers from Ukrposhta (5% commission fee).
  • Free marketing by an account manager (Google Shopping, banners and campaigns).
  • Examples of successful sellers from Ukraine.
Video content
Olha Eksaurova

Olha Eksaurova

“How to use YouTube to grow sales abroad”

  • YouTube business opportunities.
  • What should a well-tuned channel look like?
  • Successful video setup.
  • What to publish and how to manage a YouTube channel?
  • Success stories of minimum-budget projects.
  • How to measure a channel development?
Video content
Andrii Hadai

Andrii Hadai

“Automation of cross-border trade”

  • What is e-commerce automation and what does it bring in 2021?
  • Is it really necessary to automate something at all?
  • What are automation services and tools and how to work with them?
  • How to accept payments when selling in the western market?
  • How to work on Amazon, Etsy, Ebay and Shopify, to manage everything without going crazy?
Video content
Artem Sokol

Artem Sokol

“New Payoneer payment solutions for eBay for customers from Ukraine”

Oleh Bilonohyi

Oleh Bilonohyi

“New Payoneer payment solutions for eBay for customers from Ukraine”

  • What is eBay managing payments?
  • How can already registered sellers correctly switch from PayPal to a Payoneer business account? A step-by-step algorithm.
  • What difficulties can arise when activating already registered accounts and how to overcome them? How long does account verification take?
  • How can new sellers register a new Payoneer account?
  • Payoneer fee policy. What commission fees should sellers expect, given the new payment solutions?
  • What new products can Payoneer offer?
  • Payoneer Support and Seller Protection on eBay.
Video content
Mariia Maistrenko

Mariia Maistrenko

"How to sell handmade products on Amazon?"

  • Some aspects of the "handmade" category on Amazon.
  • How to register on the marketplace?
  • How to effectively prepare a listing?
  • How to personalize products for your Amazon audience. Pros and cons.
  • How to work with Amazon Fulfilment?
  • Effective ways to increase sales.
Video content
Kateryna Vytkovska

Kateryna Vytkovska

"Pinterest as a tool to increase sales of goods abroad"

  • What is Pinterest and how does this social network work?
  • Some aspects of registration and account management on Pinterest.
  • What statistics tools are available to users?
  • Examples of success stories and failures on Pinterest.
  • What is not recommended to do on Pinterest?
Video content
Julia Pavlenko

Julia Pavlenko

"New EU tax rules for parcels beginning effective as of 1 July"

  • What will change in the taxation of parcels containing goods with a value of up to €150?
  • What customs procedures and fees will apply in different countries if VAT is not paid on the platform?
  • How can customers pay the fees in different European countries?
  • Why should an HS code be indicated and how to choose it?
  • What steps should be taken to prevent double taxation of parcels when pre-registering postal items online using Ukrposhta’s API or the Personal Online Account?
Video content
Julia Pavlenko

Julia Pavlenko

“Two months of the new customs regulations in the EU”

  • Most common mistakes of Ukrainian senders.
  • New rules of document preparation.
  • How to proceed when the tax has been charged twice.
Video content
Tania Bondar

Tania Bondar

“How to confidently compete in Etsy search results”

We will discuss the hot season and more:

  • The first weeks with the Star Seller initiative on Etsy.
  • Competing in Etsy search results: why is it sometimes easier to get to the top with a red tag than with a green one?
  • Why is it not always possible to reach sales just by investing in advertising? Main tricks.
  • How to get Etsy to show your products above your competitors’ products. Practical recommendations.
  • How to promote under high seasonal demand?
Video content
Mariia Maistrenko

Mariia Maistrenko

“Effective promotional tools for AmazonHandmade”

  • Opportunities for promo. Advertising types and structure.
  • What are the benefits of having a registered trademark on Amazon?
  • How to promote goods with Amazon store?
  • How to set up relinking between paid promo listings?
  • Most common mistakes to avoid in the promo on AmazonHandmade.
Video content
Alina Smolenska

Alina Smolenska

“How to sell beauty products, food and pet products on Amazon? FDA approval”

  • What are Amazon’s requirements for such categories as beauty products, food and pet products?
  • What is the FDA approval, how to get it and how much does it cost?
  • Common mistakes in obtaining the FDA approval.
  • Best cases from Ukraine.
Video content
Kateryna Barabash

Kateryna Barabash

“Wish: effective promotional tools and successful experience of Ukrainian users”

  • What does Wish offer to generate sales?
  • What is included in the free Product boost and how does it work?
  • How does Wish interact with Google Shopping?
  • How to set up Wish special promotions on social networks?
  • Cases of successful sellers from Ukraine and common mistakes to avoid.
Video content
Andrii Buhrim

Andrii Buhrim

“Special aspects of entering Amazon UK in 2021”

  • Special aspects of working on Amazon UK.
  • Why is VAT registration required for the UK and how to obtain it?
  • Special aspects of organizing the acceptance of payments and logistics to the UK.
  • Most common mistakes when entering Amazon UK.
Video content
Oleh Bilonohyi

Oleh Bilonohyi

“How to open a store on eBay? Bonuses for sellers”

  • eBay Store: registration, setup of the seller’s account, and promotion tools.
  • Niche and competitor analysis.
  • Key steps in creating and optimizing a listing.
  • eBay bonuses for new sellers.
Kateryna Matsiievska

Kateryna Matsiievska

“TikTok is a platform for generating sales for e-export. Is it true?"

  • How TikTok works. Special aspects of working in this social network.
  • The difference between TikTok and other social networks.
  • A TikTok promotional campaign.
  • Is TikTok suitable for generating sales for e-export?
Video content

Alon Paster, Roman Pustovalov

“eBay and Ukrposhta: support campaign for Ukrainian enterprises”

In the run-up to the high season, Ukrposhta and eBay have launched a joint support campaign for Ukrainian exporters. All entrepreneurs that register on the online platform in the period from October 25 to December 31, 2021 will receive unique benefits, in particular:

  • 3 months of free eBay store subscription;
  • increased listing limits;
  • a comprehensive training program;
  • customized support by a personal manager, who will show how to work on the online platform: from creating an eBay account to promoting goods.

Individual sellers will get up to 200 free listings and support by the eBay team.

Join our webinar to learn more about the program and get answers to all your questions.

Video content
Nataliia Stelmakh

Nataliia Stelmakh

“Promoting goods with the help of influencers in the USA”

  • Where and how to find influencers with the best feedback from followers?
  • How to organize a promotional campaign?
  • How to create a proposal for influencers. Standard contract?
  • How to create affiliate links?
  • How to analyse the effectiveness of an advertising campaign?
Video content
Yevhen Sozanskyi

Yevhen Sozanskyi

«Google Shopping as an effective sales channel abroad»

  • What is Google Shopping and how does it work?
  • An overview of the most effective strategies with Google Shopping.
  • Where to start when you start working with Google Shopping.
Video content
Kateryna Vytkovska

Kateryna Vytkovska

“Etsy: effective paid advertising”

  • Stages of an advertising funnel. A customer’s way to checkout.
  • Checklist of the readiness of the shop and listings for advertising.
  • Tips for setting up advertising on Etsy.
  • Phases of evaluating the advertising efficiency.
Video content
Andriy Matiash

Andriy Matiash

“Amazon, Etsy, Shopify, eBay, Google tax. How will it impact Ukrainian users from 01/01/2022?”

  • What is an Amazon, Etsy, Shopify, eBay, Google tax?
  • When will Ukrainian users have to pay the tax?
  • What services are subject to the tax?
  • Real-life example of the tax calculation.
  • What can an entrepreneur do?
Video content
Yuliia Arsheniuk

Yuliia Arsheniuk

«Evening of inspiration. Success stories of Ukrainian entrepreneurs»

  • Stories of exporters who have succeeded and expanded their business.
  • The first steps in creating your own e-export business.
  • How to develop business abroad?
  • Festive online draw of promo codes among viewers.
Video content
Julia Pavlenko

Ihor Smilianskyi, Julia Pavlenko

«International postal items during the war: special features and restrictions»

  • How Ukrposhta works during hostilities and what routes are currently available?
  • Special features of the customs during the war.
  • Ukrposhta’s cooperation with trading platforms: new opportunities for Ukrainian entrepreneurs.
Artem Sukhina

Artem Sukhina, Tetiana Shliapina

“eBay: how to create a store and become a Top-rated Seller. Ukrposhta’s case. With the participation of Disqover Agency”

Tetiana Shliapina

Artem Sukhina, Tetiana Shliapina

“eBay: how to create a store and become a Top-rated Seller. Ukrposhta’s case. With the participation of Disqover Agency”

  • How to register and verify a store? Step-by-step instructions.
  • How to create first listings? What to do before?
  • How to set up first promotional and advertising campaigns?
  • Obstacles in working with an account and how to overcome them.
  • Basic rules of communication with customers.
Video content
Alina Smolenska

Alina Smolenska, Artem Sukhina, Tetiana Shliapina

“Amazon: how to create a store. Ukrposhta’s case”

Artem Sukhina

Alina Smolenska, Artem Sukhina, Tetiana Shliapina

“Amazon: how to create a store. Ukrposhta’s case”

Tetiana Shliapina

Alina Smolenska, Artem Sukhina, Tetiana Shliapina

“Amazon: how to create a store. Ukrposhta’s case”

  • How to register a store? Step-by-step instructions.
  • How to create first listings?
  • How to set up first promotional campaigns?
  • Obstacles and how to overcome them.
  • Recommendations on communication with customers.
Video content
Anastasiia Kvasiuk

Anastasiia Kvasiuk

“eBay promotion opportunities”

  • How to correctly analyse the market and choose a promotion or sales strategy?
  • How to use eBay internal systems to build active marketing?
  • Benefits of participating in the eBay growth program.
Video content
Ihor Herasko

Ihor Herasko

“Payoneer: benefits when receiving payments for goods from abroad”

  • How does the Payoneer system work? Terms and fees.
  • How can Ukrainian sellers register: individuals and companies?
  • Difficulties when registering and working with Payoneer and how to solve them.
  • Special aspects of cooperation of Ukrainian private entrepreneurs with Payoneer.
  • Payoneer special offers for Ukrainian entrepreneurs.
Video content
Mykola Servetnyk

Mykola Servetnyk

“Where to sell handmade items in addition to Etsy?”

Sales on three well-known marketplaces: Walmart, Pinkoi, Asos

  • General information (country of origin, number of visitors, annual turnover, etc.);
  • Prospects for handmade manufacturers on marketplaces;
  • Special aspects of registration, rate plans and fees;
  • Advertising;
  • Customer cases.
Video content
Andrii Hadai

Andrii Hadai

“Optimization and automation of the processes of selling abroad based on KeyCRM”

First we will discuss:

  • What problems do businesses face when selling on international marketplaces and why they should solve them without delay.

Next, we will demonstrate the possibilities with an example:

  • How to connect Etsy, Amazon, eBay (or even your own website) to KeyCRM?
  • Working with orders: statuses, funnels, buyers (auto search for duplicates), order payments and costs, adding files and tags, printing, importing and exporting order lists
  • Adding users: setting up access to order sections and fields
  • KeyCRM integration with Ukrposhta: sending orders in a few clicks and automatic tracking
  • Communication with clients through KeyCRM: connection of messengers and telephony
  • Managing stock record and inventory
  • Integration with payment services to accept payments
  • Analytics of sales, stores, products, managers, etc.
  • Additional benefits: creating tasks, leads and much more.
Video content
Viktoriia Kyrylenko

Viktoriia Kyrylenko, Yevheniia Shevchenko

“Made with Bravery for Ukrainian manufacturers: peculiarities of selling goods”

Yevheniia Shevchenko

Viktoriia Kyrylenko, Yevheniia Shevchenko

“Made with Bravery for Ukrainian manufacturers: peculiarities of selling goods”

  • Who can sell on Made with Bravery? Requirements for products and content.
  • Financial conditions.
  • Merchant connection: from the moment of application till getting the status of a seller.
  • Management of orders: from receipt by the merchant to receipt by the buyer.
Video content
Nazar Dron

Nazar Dron

“How to assess the prospects in global e-commerce markets for Ukrainian producers”

  • How does the global e-commerce market work? What sales channels are available for Ukrainian goods?
  • What are the differences between sales channels and what is better to choose at certain stages of development?
  • How can Ukrainian manufacturers independently assess the niche and their own prospects?
  • Where to start if there is no team and expertise? The most important steps.
Video content
Karina Vitvitska

Karina Vitvitska

“Shopify: how to open a store and scale your business”

  • Benefits of Shopify: why you should choose it?
  • Terms, data and documents for registration on Shopify.
  • Opening a store if you are a Ukrainian entrepreneur. Step-by-step instruction.
  • Limitations of the online platform: available and prohibited products.
  • Checklist of Shopify integrations: Amazon, eBay, Etsy, Facebook, Google, TikTok.
  • Why Shopify is Amazons best ally?
  • Shopify payment systems: which one to choose?
Video content
Oleksandr Radich

Oleksandr Radich

“How to develop customers through email newsletters”

  • At what stage of communication with the customer is it better to offer to subscribe to the email newsletter?
  • How many times should you write to the customer after receiving an order on the website or marketplace?
  • How to communicate with customers on Etsy, eBay and Amazon to achieve your goals. What is possible and what to avoid?
  • How to find the buyer’s email through special services?
  • How to make a subscription form on the site? When do you need to use a separate landing page for this? Creating questionnaires and quizzes.
  • Ways to segment customers.
  • What can you write in the letter? The difference between autoresponder and newsletter.
  • What can you get banned for or worsen your spam rating?
  • Email samples and peculiarities of copywriting (headline, text, marketing formulas).
Video content
Oleksandra Tomashevska

Oleksandra Tomashevska

“E-export. Taxes and financial accounting”

  • International retail e-commerce: how to start? Registration of sole proprietorship or company, selection of KVED, choice of taxation system.
  • Features of e-export taxation in Ukraine: VAT and other taxes.
  • Documentation and accounting: what should be kept for tax audit?
  • Features of selling abroad through your own website or marketplace: digital goods, “expensive” goods, dropshipping.
Video content
Anastasiia Kvasiuk

Anastasiia Kvasiuk

“eBaymag tools: how to improve sales on eBay”

  • eBaymag: Benefits and value for Ukrainian sellers.
  • How to connect to eBaymag and maximize your user experience with this tool. Demonstration.
  • Live Q&A session on eBaymag.
Video content
Oleh Bielotserkovets

Oleh Bielotserkovets

“Helium 10: how to assess whether products will be sold on Amazon? Case study”

  • Everything you need to know about Helium 10, the most popular tool for analyzing sales on Amazon.
  • What modules are available on Helium 10?
  • How to choose a competitive price through the margin calculator?
  • What data about competitors is freely available and how to get it?
  • How to analyze reviews through Helium 10 and why?
Oleksandr Radich

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Oleksandr Radich

Viktoria Mykhailova

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Viktoria Mykhailova

Artem Korshun

Postponed due to quarantine.The date of the seminar will be announced later

Chernihiv

9 am - 5 pm

Artem Korshun

Anna Hladshtein

Anna Hladshtein

"Grants for the development of your own e-export business"

  • Current grant programmes for small and medium-sized businesses.
  • Conditions for obtaining funding.
  • How to collect all the necessary documents and write a grant application?
Video content
Mykola Servetnyk

Mykola Servetnyk

"A shop on Pinterest: organic and paid promotion"

  • Creation and design of a business account with its further technical configuration.
  • Step-by-step instructions for organic promotion on Pinterest.
Video content
Karina Vitvitska

Karina Vitvitska

"Shopify store promotion: how to generate traffic and increase sales"

  • Shopify: an overview of possible promotional options and their effectiveness.
  • Choosing a channel for store promotion.
  • Integration with other online platforms: sales prospects for Amazon, Etsy, and eBay.
  • Effective advertising settings on Google & YouTube.
  • Ways to improve the quality of traffic from Facebook and Instagram.
Video content
Ivan Burach

Ivan Burach

"Promotion on global marketplaces: Facebook and Instagram as effective channels of external traffic"

  • Functionality of a Facebook/Instagram personal account for advertising purposes.
  • How to set up an advertising campaign and what difficulties entrepreneurs face.
  • What payment options are available.
  • What parameters of an advertising campaign are considered effective.
Video content
Tania Bondar

Tania Bondar

"Promotion on Etsy: internal optimisation and SEO"

  • How Etsy algorithms are currently set up.
  • How to get into the category results with a minimum budget.
  • How to calculate the optimal budget for advertising.
  • The main mistakes of sellers when launching products.
Video content
Anastasiia Kvasiuk

Anastasiia Kvasiuk

"How to promote products on eBay and generate sales?"

  • Paid contextual advertising for promotion on eBay.
  • Effective methods of sales through the auction model.
  • The practice of using promotional codes or gifts: consideration of real cases.
  • Support programme for Ukrainian entrepreneurs: great opportunities for growth.
Video content
Alina Smolenska

Alina Smolenska, Solomiia Pavlyk

"How to find USP and adapt products for Amazon"

Solomiia Pavlyk

Alina Smolenska, Solomiia Pavlyk

"How to find USP and adapt products for Amazon"

  • 5 most common mistakes at the start when choosing a niche.
  • The most popular niches in the US and Europe in 2023.
  • Finding your own niche and creating a USP.
  • Barriers to entering foreign markets and ways to overcome them.
  • Successful stories of launching adapted products on Amazon.
Video content
Tetiana Shliapina

Tetiana Shliapina

“eBay. Niche and product demand analysis using Terapeak“

  • What techniques are available for niche and demand analysis for selling items on eBay.
  • What is Terapeak and its functionality?
  • How to analyze data on sold goods and how to assess trends for future periods?
Video content
Kateryna Vytkovska

Kateryna Vytkovska

“Etsy. Niche and product demand analysis using Marmalead and eRank“

  • How to determine popular products? How to define seasonal demand?
  • What is Marmalead and eRank and its functionality?
  • How to understand what else your buyers are looking for on Etsy and what you can offer them? How to find your “blue ocean” on Etsy?
Video content
Solomiia Pavlyk

Solomiia Pavlyk

“Amazon. Access to European markets and their specifics”

  • How the European Amazon is organized and what features should be taken into account by Ukrainian sellers.
  • What are the benefits of a special program for Ukrainians on the European Amazon.
  • How to analyze niches for sales in Europe, typical mistakes of beginner sellers.
Video content
Artur Korniienko

Artur Korniienko

"Effective pages on Shopify: realising the potential of your store"

  • Conversion and optimisation of website elements according to each stage of store growth.
  • Analysis of key elements of store pages to increase conversion.
  • Elements that are often overlooked but can have a significant impact on your Shopify store's sales.
  • Increasing trust through social proof.
  • Study user behaviour to optimise the customer journey.
Video content
Ihor Herasko

Leonid Fokin

"Payoneer and Etsy Payment - features of receiving payment for goods"

  • How does Payoneer work and what are the terms of connection?
  • How Ukrainian entrepreneurs can easily register?
  • What special offers and services can be used?
Video content
Ihor Stolnytskyi

Ihor Stolnytskyi

"How to sell abroad using the Ukrainian platform Horoshop?"

  • What foreign sales channels, other than marketplaces, are available to Ukrainians and which ones are better to use when having your own website.
  • What website settings are needed to start selling abroad?
  • Horoshop features: languages, currencies, payment, delivery, feeds.
  • Google Shopping in Ukraine and abroad: differences.
Video content
Dmytro Mashtalir

Dmytro Mashtalir

«Etsy: how to increase conversion and order generation»

  • The 3 main pillars of Etsy without which there are no sales.
  • How to improve conversions through data analysis and more?
  • Algorithms vs. the seller. What to do to make them love you?
  • 5 systematic actions that give results.
Video content
Yurii Pyrch

Yurii Pyrch

«Google Shopping to promote stores abroad»

  • Online sales forecast and calculation of the advertising budget.
  • Features of working with feeds for foreign markets.
  • Setting up Google Shopping (Performance Max).
  • Analytics of results.
Video content
Andriy Matiash

Andriy Matiash, Yana Marynenko

"Brand as a tool for e-commerce business development"

Yana Marynenko

Yana Marynenko, Andriy Matiash

"Brand as a tool for e-commerce business development"

  • Is it necessary to register a trademark (TM)?
  • Why do marketplaces encourage the registration of intellectual property?
  • Intellectual property protection programs from global marketplaces:
    • Amazon Brand Registry.
    • Etsy Reporting Portal.
    • Walmart Brand Portal.
    • eBay VeRO.
Video content
Julia Pavlenko

Julia Pavlenko

"Postal delivery under martial law: challenges of 2023"

  • Peculiarities of mail delivery in wartime. High-quality delivery performance.
  • Special offers for customers. Current Ukrposhta discounts and tariffs for 2024.
  • Some nuances of using electronic customs.
Video content
Berezhna Tetiana Vasylivna

Berezhna Tetiana Vasylivna

How to get grant funding to scale a project abroad?

  • What is the "Own Business" grant programme from the Ministry of Economy of Ukraine? How to access a government programme with a budget of UAH 3.5 billion?
  • What are the opportunities for veterans and their spouses?
  • How to collect all the necessary documents and write a grant application? Peculiarities of the grant application procedure.
  • What opportunities will the new government initiative "Made in Ukraine" provide for exporters?
Register
Oleksandra Tomashevska

Oleksandra Tomashevska

How to conduct E-Export in 2024 from Ukraine? Taxes and accounting

  • Which taxation system is better to choose to start an E-Export project? How to choose the types of economic activity at the registration stage?
  • How to arrange shipments for correct customs control?
  • How to keep accounting records for international trade in B2C / end-user format?
  • How to receive funds for the goods sold to the entrepreneur's accounts, taking into account the provisions on financial monitoring?
  • What are the critical mistakes when starting an E-Export project?
  • How to pay taxes under the simplified system of groups II and III from export transactions on accounts in Payoneer and WISE?
Register
Mykhailo Kliachko

Mykhailo Kliachko

Promotion of your own website in Google Ads. Features of Performance Max campaigns

  • What are Performance Max campaigns? Main features and capabilities.
  • How to prepare a website for the start of a promotion.
  • Stages of launching an advertising campaign.
  • Scaling tools.
  • Metrics for evaluating results and calculating the advertising budget.
  • Key mistakes when launching Performance Max on your own.
Register
Tania Bondar

Tania Bondar

How to systematically promote your Etsy shop?

  • A checklist of obligatory tasks after starting and before regular sales.
  • What is the difference between regular and occasional sales and how to increase regular sales?
  • What indicators should be monitored on an ongoing basis?
  • How to make advertising profitable even if it has not been for a long time?
Register

Watch how the E-Export School seminars took place in previous years

Banner image
Banner image
Banner image
Banner image
Banner image

Project partners:

Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo