About

E-Export School from Ukrposhta launches webinars to support small and medium-sized businesses. How to efficiently export goods from Ukraine and generate sales on the world’s most popular marketplaces? Find inspiration in the stories of those who have succeeded!

Every Tuesday

a new guest

1 hour

of quality content

Free of charge

prior registration is required

E-export. How to start a business in Ukraine: legal, tax and customs aspects

Download a step-by-step guide with recommendations
E-Export School is the best in the world
What you will learn at E-Export School online meetings:
  • how to work on international marketplaces: Etsy, eBay, Amazon, Shopify, Joom, Asos;
  • how to set up the delivery and payment processes;
  • how the customer service is arranged;
  • how the marketing support is provided for projects;
  • how the top customer service optimization services are provided.

E-Export School is the best in the world

The E-Export program won the categories of “Postal Technologies for e-commerce” and “Socially Responsible Programs” at The World Post & Parcel Awards 2019, the most prestigious mail and express delivery award.

E-Export School is the best in the world

Residents

Julia Pavlenko
Julia Pavlenko

Director of the International Operations Department of JSC “Ukrposhta”, initiator of the E-Export School project

At Ukrposhta, she is responsible for a full range of international import and export operations: product development, tariff policy, international air and road routes, customs clearance, cooperation with 192 national postal operators, and commercial projects.

Schedule of online meetings

Oleksandr Radich

Postponed due to quarantine.The date of the seminar will be announced later

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9 am - 5 pm

Oleksandr Radich

Viktoria Mykhailova

Postponed due to quarantine.The date of the seminar will be announced later

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9 am - 5 pm

Viktoria Mykhailova

Artem Korshun

Postponed due to quarantine.The date of the seminar will be announced later

pages/e-export-school.option-24

9 am - 5 pm

Artem Korshun

Julia Pavlenko

Julia Pavlenko

"Postal delivery under martial law: challenges of 2023"

  • Peculiarities of mail delivery in wartime. High-quality delivery performance.
  • Special offers for customers. Current Ukrposhta discounts and tariffs for 2024.
  • Some nuances of using electronic customs.
Video content
Berezhna Tetiana Vasylivna

Berezhna Tetiana Vasylivna

How to get grant funding to scale a project abroad?

  • What is the "Own Business" grant programme from the Ministry of Economy of Ukraine? How to access a government programme with a budget of UAH 3.5 billion?
  • What are the opportunities for veterans and their spouses?
  • How to collect all the necessary documents and write a grant application? Peculiarities of the grant application procedure.
  • What opportunities will the new government initiative "Made in Ukraine" provide for exporters?
Video content
Oleksandra Tomashevska

Oleksandra Tomashevska

How to conduct E-Export in 2024 from Ukraine? Taxes and accounting

  • Which taxation system is better to choose to start an E-Export project? How to choose the types of economic activity at the registration stage?
  • How to arrange shipments for correct customs control?
  • How to keep accounting records for international trade in B2C / end-user format?
  • How to receive funds for the goods sold to the entrepreneur's accounts, taking into account the provisions on financial monitoring?
  • What are the critical mistakes when starting an E-Export project?
  • How to pay taxes under the simplified system of groups II and III from export transactions on accounts in Payoneer and WISE?
Video content
Mykhailo Kliachko

Mykhailo Kliachko

Promotion of your own website in Google Ads. Features of Performance Max campaigns

  • What are Performance Max campaigns? Main features and capabilities.
  • How to prepare a website for the start of a promotion.
  • Stages of launching an advertising campaign.
  • Scaling tools.
  • Metrics for evaluating results and calculating the advertising budget.
  • Key mistakes when launching Performance Max on your own.
Video content
Tania Bondar

Tania Bondar

How to systematically promote your Etsy shop?

  • A checklist of obligatory tasks after starting and before regular sales.
  • What is the difference between regular and occasional sales and how to increase regular sales?
  • What indicators should be monitored on an ongoing basis?
  • How to make advertising profitable even if it has not been for a long time?
Video content
Lora Nekrasova

Lora Nekrasova, Yevhen Sozanskyi

Effective promotion of a store on Shopify: A practical case from Bibliotheque de Parfum and Xkheta Consulting

Yevhen Sozanskyi

Yevhen Sozanskyi, Lora Nekrasova

Effective promotion of a store on Shopify: A practical case from Bibliotheque de Parfum and Xkheta Consulting

  • The successful case of Bibliotheque de Parfum. Identification of the main strategies that helped to build a successful brand.
  • The importance of building a unique brand and its perception by consumers.
  • Website optimisation before the launch: Key steps and practical advice on preparing a store for launch on the Shopify platform.
  • Promotion tools and strategies that helped in the first months of the project development.
  • Identification of key success metrics. Overview of various marketing tools and comparison of the effectiveness of different channels.
  • Expectations for conversions, sales, and building customer relationships.
Video content
Dmytro Mashtalir

Dmytro Mashtalir

Why is my Etsy shop not selling? Live analysis of Etsy stores

  • Analysis of the niche and demand analysis are the key indicators before launching.
  • Follow the user journey through the store and identify weaknesses.
  • Store design: how it can be improved.
  • Analysis of listing design; photos, videos, and other points that are important in promoting on Etsy.
Video content
Tetiana Shliapina

Tetiana Shliapina

Promotion on eBay: how to increase sales and become the best in the category

  • Tools for promotion on eBay and their features.
  • Types of adverts.
  • Performance indicators: what and where to track.
  • eBay and social networks: how to combine them and attract external traffic.
Video content
Mykola Servetnyk

Mykola Servetnyk

10 common Etsy seller mistakes and how to avoid them

  • The main reasons why Etsy shops are blocked and how to avoid it.
  • The influence of the "language" setting on promotion when creating listings.
  • Features of updating listings through renew.
  • Star Seller and its effect on sales generation.
Video content
Tetiana Shliapina

Tetiana Shliapina

How to control your brand on Amazon and make data-driven decisions

  • How to get to know your niche better?
  • What do customers value in your product?
  • How to analyze the behavior of your buyer?
  • Analysis of the situation and measurement of indicators for business scaling.
Video content
Nadiia Bihun

Nadiia Bihun

Comprehensive state initiative "Made in Ukraine" and its benefits for exporters

  • A new government initiative to support producers of Ukrainian goods.
  • What is the idea behind the Made in Ukraine project and what is the programme aimed at?
  • What kind of assistance will be given to small and craft producers receive?
  • What other projects is the Ministry of Economy preparing for entrepreneurs?
Video content
Roman Kondratiuk

Roman Kondratiuk

owner of WoodandHearts

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
Olena Horchakova

Olena Horchakova

Marketing Director at Anzy Home, a home decor brand that creates comfort

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
Maksym Hopanchuk

Maksym Hopanchuk

founder of the brand of accessories for musical instruments MGLeather and KGUbrass

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
Margaryta Druhova

Margaryta Druhova

founder of the Touchable LINEN textile project

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
Andrii Vasyliev

Andrii Vasyliev

founder of the InCarne Leather project

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
Anton Barantsov and Kateryna Fedosenko

Anton Barantsov and Kateryna Fedosenko

owners of the VitrageArtSouvenirs project, production and sale of stained-glass decor and souvenirs on Etsy and Shopify

We're talking about

  • How their projects started. Their formation on Etsy.
  • What difficulties they had at the beginning and how they solved them.
  • What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
  • How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
  • What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
Video content
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Oleksandr and Viktoriia Klochkowski

enterpreneurs, founders of OldTownLeather, OTLbags

We`re talking about

  • How did the project start? And how did the idea of ​​going on Etsy come about?
  • What were the difficulties at the beginning? What would you recommend to beginners at the start?
  • What are your recommendations for promoting through Etsy’s internal channels?
  • What external promotion channels do you use to receive orders?
  • What were some unsuccessful cases? What would you advise other sellers to do?
  • Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
Video content
Kateryna Balashova

Kateryna Balashova

founder of Propsly

We`re talking about

  • How did the project start? And how did the idea of ​​going on Etsy come about?
  • What were the difficulties at the beginning? What would you recommend to beginners at the start?
  • What are your recommendations for promoting through Etsy’s internal channels?
  • What external promotion channels do you use to receive orders?
  • What were some unsuccessful cases? What would you advise other sellers to do?
  • Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
Video content
Artem Kornieiev

Artem Kornieiev

founder of Dynamic Workshop, Thehrdwood

We`re talking about

  • How did the project start? And how did the idea of ​​going on Etsy come about?
  • What were the difficulties at the beginning? What would you recommend to beginners at the start?
  • What are your recommendations for promoting through Etsy’s internal channels?
  • What external promotion channels do you use to receive orders?
  • What were some unsuccessful cases? What would you advise other sellers to do?
  • Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
Video content
Kateryna and Oleksandr Musiienko

Kateryna and Oleksandr Musiienko

founder of VIZZARA

We`re talking about

  • How did the project start?
  • How did the idea of ​​selling abroad, including on Etsy, come about?
  • What were the difficulties at the beginning? What would you recommend to beginners at the start?
  • What are your recommendations for promoting through Etsy’s internal channels?
  • What external promotion channels do you use to receive orders?
  • What were some unsuccessful cases? What would you advise other sellers to do?
  • What other platforms do you see development on?
  • Your tips for promoting your own website.
  • Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
Video content
Oleksandr and Yana Tkachuk

Oleksandr and Yana Tkachuk

enterpreneurs, founders of "Vyshyvanochka" project

We`re talking about

  • How did the project start? And how did the idea to establish it come about?
  • What were the difficulties at the beginning? What would you recommend to beginners at the start?
  • Your project involved external grant funding - what advice do you have in this area?
  • How do you promote your products abroad? What external promotion channels do you use to receive orders?
  • What were some unsuccessful cases? What would you advise other sellers to do?
  • Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
Video content
Serhii Tkachenko

Serhii Tkachenko

Co-owner of Sharky Forged Steel Tools

  • From a small forge to a successful brand: We started with Etsy, grew to our own website and brand.
  • Etsy is not a business strategy, but only a platform: You don't control your audience, sales, or business growth.
  • Shopify — freedom that scares you! Our journey has only just begun, and we are happy to share our experience.
  • Sales growth and our mistakes: What worked and the mistakes we won't repeat.
  • Shopify: Where to start and what to do. Realizing the choice of an endless game.
Video content
Dari Chernikova

Dari Chernikova

Founder of DARI jewelry

  • Why did you decide to open a store on Etsy: what was the starting point?
  • What difficulties does a jeweler face at the beginning?
  • Copyright and how to protect your designs from copying — experience with copies from AliExpress.
  • How Etsy's internal tools and algorithms work: tags, photos, reviews, promotion methods on and off the platform.
  • Choosing between platforms: Shopify, your own website, Etsy, or a combination.
  • Taboos on Etsy: what you definitely shouldn't publish.
  • Etsy as a way to get your first international sales.
  • Advice for jewelers thinking about entering the international market.
  • How does promotion in Ukraine differ from promotion abroad?
Video content
Serhii Bavykin

Serhii Bavykin

Co-founder of by Emily Decor

  • The history of the brand's creation. How did the idea to go on Etsy come about?
  • Important conclusions and nuances of working with Etsy.
  • What were the unsuccessful cases? What would you advise against doing?
  • Interesting cases.
Video content
Artem Zabolotnyi

Artem Zabolotnyi

Founder of VarVar Jewelry and Viking Workshop

  • How did the idea to create a brand come about, and why did you choose Etsy?
  • Key lessons from selling on marketplaces.
  • Mistakes that can be avoided.
  • When is it time to scale up with Shopify?
  • The most interesting practical case studies.
Video content
Ihor Balabanov

Ihor Balabanov

Founder of Balabanoff Leather Goods, a brand of premium leather goods

  • How did the idea to create a brand come about? Why Etsy?
  • Key lessons from selling on marketplaces.
  • Scammer schemes on Etsy.
  • Experience working with well-known brands.
  • The most interesting practical cases.
Video content

Watch how the E-Export School seminars took place in previous years

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