About
E-Export School from Ukrposhta launches webinars to support small and medium-sized businesses. How to efficiently export goods from Ukraine and generate sales on the world’s most popular marketplaces? Find inspiration in the stories of those who have succeeded!
Every Tuesday
a new guest
1 hour
of quality content
Free of charge
prior registration is required
Videos
on the Ukrposhta’s YouTube channel
What you will learn at E-Export School online meetings:
- how to work on international marketplaces: Etsy, eBay, Amazon, Shopify, Joom, Asos;
- how to set up the delivery and payment processes;
- how the customer service is arranged;
- how the marketing support is provided for projects;
- how the top customer service optimization services are provided.
Residents
Julia Pavlenko
Director of the International Operations Department of JSC “Ukrposhta”, initiator of the E-Export School project
At Ukrposhta, she is responsible for a full range of international import and export operations: product development, tariff policy, international air and road routes, customs clearance, cooperation with 192 national postal operators, and commercial projects.
Schedule of online meetings
- Peculiarities of mail delivery in wartime. High-quality delivery performance.
- Special offers for customers. Current Ukrposhta discounts and tariffs for 2024.
- Some nuances of using electronic customs.
- What is the "Own Business" grant programme from the Ministry of Economy of Ukraine? How to access a government programme with a budget of UAH 3.5 billion?
- What are the opportunities for veterans and their spouses?
- How to collect all the necessary documents and write a grant application? Peculiarities of the grant application procedure.
- What opportunities will the new government initiative "Made in Ukraine" provide for exporters?
- Which taxation system is better to choose to start an E-Export project? How to choose the types of economic activity at the registration stage?
- How to arrange shipments for correct customs control?
- How to keep accounting records for international trade in B2C / end-user format?
- How to receive funds for the goods sold to the entrepreneur's accounts, taking into account the provisions on financial monitoring?
- What are the critical mistakes when starting an E-Export project?
- How to pay taxes under the simplified system of groups II and III from export transactions on accounts in Payoneer and WISE?
- What are Performance Max campaigns? Main features and capabilities.
- How to prepare a website for the start of a promotion.
- Stages of launching an advertising campaign.
- Scaling tools.
- Metrics for evaluating results and calculating the advertising budget.
- Key mistakes when launching Performance Max on your own.
- A checklist of obligatory tasks after starting and before regular sales.
- What is the difference between regular and occasional sales and how to increase regular sales?
- What indicators should be monitored on an ongoing basis?
- How to make advertising profitable even if it has not been for a long time?
- The successful case of Bibliotheque de Parfum. Identification of the main strategies that helped to build a successful brand.
- The importance of building a unique brand and its perception by consumers.
- Website optimisation before the launch: Key steps and practical advice on preparing a store for launch on the Shopify platform.
- Promotion tools and strategies that helped in the first months of the project development.
- Identification of key success metrics. Overview of various marketing tools and comparison of the effectiveness of different channels.
- Expectations for conversions, sales, and building customer relationships.
- Analysis of the niche and demand analysis are the key indicators before launching.
- Follow the user journey through the store and identify weaknesses.
- Store design: how it can be improved.
- Analysis of listing design; photos, videos, and other points that are important in promoting on Etsy.
- Tools for promotion on eBay and their features.
- Types of adverts.
- Performance indicators: what and where to track.
- eBay and social networks: how to combine them and attract external traffic.
- The main reasons why Etsy shops are blocked and how to avoid it.
- The influence of the "language" setting on promotion when creating listings.
- Features of updating listings through renew.
- Star Seller and its effect on sales generation.
- How to get to know your niche better?
- What do customers value in your product?
- How to analyze the behavior of your buyer?
- Analysis of the situation and measurement of indicators for business scaling.
- A new government initiative to support producers of Ukrainian goods.
- What is the idea behind the Made in Ukraine project and what is the programme aimed at?
- What kind of assistance will be given to small and craft producers receive?
- What other projects is the Ministry of Economy preparing for entrepreneurs?
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We're talking about
- How their projects started. Their formation on Etsy.
- What difficulties they had at the beginning and how they solved them.
- What marketing tools / approaches / promotions really bring more customers and sales. What mistakes were made / what should not be tried.
- How social networks Instagram / Facebook / Pinterest increase sales. Successful and not very good cases.
- What and how our entrepreneurs did outside of Etsy (their own websites / Shopify or Amazon).
We`re talking about
- How did the project start? And how did the idea of going on Etsy come about?
- What were the difficulties at the beginning? What would you recommend to beginners at the start?
- What are your recommendations for promoting through Etsy’s internal channels?
- What external promotion channels do you use to receive orders?
- What were some unsuccessful cases? What would you advise other sellers to do?
- Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
We`re talking about
- How did the project start? And how did the idea of going on Etsy come about?
- What were the difficulties at the beginning? What would you recommend to beginners at the start?
- What are your recommendations for promoting through Etsy’s internal channels?
- What external promotion channels do you use to receive orders?
- What were some unsuccessful cases? What would you advise other sellers to do?
- Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
We`re talking about
- How did the project start? And how did the idea of going on Etsy come about?
- What were the difficulties at the beginning? What would you recommend to beginners at the start?
- What are your recommendations for promoting through Etsy’s internal channels?
- What external promotion channels do you use to receive orders?
- What were some unsuccessful cases? What would you advise other sellers to do?
- Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
We`re talking about
- How did the project start?
- How did the idea of selling abroad, including on Etsy, come about?
- What were the difficulties at the beginning? What would you recommend to beginners at the start?
- What are your recommendations for promoting through Etsy’s internal channels?
- What external promotion channels do you use to receive orders?
- What were some unsuccessful cases? What would you advise other sellers to do?
- What other platforms do you see development on?
- Your tips for promoting your own website.
- Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
We`re talking about
- How did the project start? And how did the idea to establish it come about?
- What were the difficulties at the beginning? What would you recommend to beginners at the start?
- Your project involved external grant funding - what advice do you have in this area?
- How do you promote your products abroad? What external promotion channels do you use to receive orders?
- What were some unsuccessful cases? What would you advise other sellers to do?
- Your advice to other sellers: what interesting programs/apps/services/experts would you recommend?
- From a small forge to a successful brand: We started with Etsy, grew to our own website and brand.
- Etsy is not a business strategy, but only a platform: You don't control your audience, sales, or business growth.
- Shopify — freedom that scares you! Our journey has only just begun, and we are happy to share our experience.
- Sales growth and our mistakes: What worked and the mistakes we won't repeat.
- Shopify: Where to start and what to do. Realizing the choice of an endless game.
- Why did you decide to open a store on Etsy: what was the starting point?
- What difficulties does a jeweler face at the beginning?
- Copyright and how to protect your designs from copying — experience with copies from AliExpress.
- How Etsy's internal tools and algorithms work: tags, photos, reviews, promotion methods on and off the platform.
- Choosing between platforms: Shopify, your own website, Etsy, or a combination.
- Taboos on Etsy: what you definitely shouldn't publish.
- Etsy as a way to get your first international sales.
- Advice for jewelers thinking about entering the international market.
- How does promotion in Ukraine differ from promotion abroad?
- The history of the brand's creation. How did the idea to go on Etsy come about?
- Important conclusions and nuances of working with Etsy.
- What were the unsuccessful cases? What would you advise against doing?
- Interesting cases.
- How did the idea to create a brand come about, and why did you choose Etsy?
- Key lessons from selling on marketplaces.
- Mistakes that can be avoided.
- When is it time to scale up with Shopify?
- The most interesting practical case studies.
- How did the idea to create a brand come about? Why Etsy?
- Key lessons from selling on marketplaces.
- Scammer schemes on Etsy.
- Experience working with well-known brands.
- The most interesting practical cases.
Watch how the E-Export School seminars took place in previous years
Project partners: