About
E-Export School from Ukrposhta launches webinars to support small and medium-sized businesses. How to efficiently export goods from Ukraine and generate sales on the world’s most popular marketplaces? Find inspiration in the stories of those who have succeeded!
Every Tuesday
a new guest
1 hour
of quality content
Free of charge
prior registration is required
Videos
on the Ukrposhta’s YouTube channel
What you will learn at E-Export School online meetings:
- how to work on international marketplaces: Etsy, eBay, Amazon, Shopify, Joom, Asos;
- how to set up the delivery and payment processes;
- how the customer service is arranged;
- how the marketing support is provided for projects;
- how the top customer service optimization services are provided.
Residents

Julia Pavlenko
Director of the International Operations Department of JSC “Ukrposhta”, initiator of the E-Export School project
In 2016, she initiated the E-Export School program to equip Ukrainian entrepreneurs with tools to launch online stores on international marketplaces. More than 100 open free events have been held offline and online. The portal for entrepreneurs (https://e-export.ukrposhta.ua/en/) was launched.

Viktoria Mykhailova
Export product owner, Ukrposhta

Kateryna Vitkovska
Author of the handmade business website and Etsy CBIZ.CLUB

Oleh Bilonohyi
Independent consultant and seller on eBay

Yevhen Sozanskyi
An e-commerce project integrator on the Shopify platform

Bohdan Diatlenko
Founder of the Importstartup project

Maksym Gopanchuk
A practicing businessman. A successful seller on eBay and Amazon.

Ihor Herasymov
Former Head of M&A at Private Equity Fund

Oleksandra Tomashevska
Tax consultant at the Kyiv Business Support and Development Center, CEO of LLC "E.S.Consulting"

Oleksandr Radich
Western Bid representative in Ukraine

Artem Sukhina
Co-founder of Disqover Agency and Founder of the niche marketplace AQUAGID

Andrii Hadashevych
CEO MakeBeCool Shopify Experts

Dmytro Boruk
COO MakeBeCool Shopify Experts
CEO Foridev

Volodymyr Kuksin
Kickstarter and Indiegogo Project Promotion Specialist

Olha Bilyk
Founder of the knitwear brand IlovecreateStore

Tania Bondar
Marketer with 10 years of experience

Denis Sulimchik
Amazon entrepreneur, co-organizer of Amazon MeetUP Minsk

Alex Vasiliev
CEO and founder of Healthy Eva

Oleh Bielotserkovets
Amazon expert, founder of Traffic2Funnels e-commerce marketing agency and author of online courses for Amazon sellers

Kateryna Voilova
Active seller at Etsy, visionary and founder of the Etsy Sales community

Andriy Matiash
Managing Partner of 4B Ukraine law firm

Anastasiia Zubchyk
E-commerce and Media Marketing manager

Alla Katrenko
Head of E-commerce Department

Oleksandr Zaitsev
Head of business development (DACH, Turkey, Ukraine)

Vladyslav Mykhailenko
Co-founder of the FOKS.BIZ platform for marketplaces

Veronika Tolkachova
Co-founder of Solver. Lawyer in international commercial law

Olha Eksaurova
YouTube marketing expert, certified YouTube specialist

Andrii Hadai
CEO & Founder at KeyCRM

Kateryna Barabash
Customer Service Manager, Wish

Mariia Maistrenko
Amazon SEO & ADs Expert, Enjoy The Wood

Alina Smolenska
Chief Product Officer у Disqover Agency

Andrii Buhrim
Seller on Amazon since 2016, speaker at Amazon conferences and the intensive course "Launching sales on Amazon UK"

Kateryna Matsiievska
Head of influence marketing and TikTok at the Moko digital agency

Nataliia Stelmakh
More than three years of experience of sales on marketplaces, has a 7 Figure Seller status on Amazon

Yuliia Arsheniuk
Partner and co-founder of White Label Agency

Anastasiia Kvasiuk
Commercial Development Manager / Country Manager Ukraine, eBay

Tetiana Shliapina
Account Director at Disqover Agency

Ihor Herasko
Sales Team Leader at Payoneer

Mykola Servetnyk
E-commerce specialist with 6 years of experience

Viktoriia Kyrylenko
Specialist in onboarding online business clients

Yevheniia Shevchenko
Chief Customer Officer Made with Bravery

Nazar Dron
Co-founder and CEO of e-commerce marketing agency NEWAGEME — an expert in expansion in global markets

Karina Vitvitska
Product Manager at Disqover Agency
Schedule of online meetings
- How has Etsy changed during the pandemic? What measures have been implemented on the trading platform?
- What about Etsy’s marketing tools? Which of them are really effective in the new reality, and which are not worth neither time nor money?
- Working with external traffic: successful cases and approaches.
- Pinterest: converting interest into order flow.
- Where to look for ideas for a product that will be in demand on Amazon?
- How to choose the right keywords for the product to be found and bought on Amazon? What services can help?
- Paid advertising on Amazon: how to find a balance where marketing cost doesn’t eat up your earnings?
- How to calculate the cost of a product in order to launch it profitably on Amazon? Financial aspects of the platform.
- What changes did the quarantine bring to eBay? How did the new conditions affect customer behavior?
- What marketing tools should you use on ebay? How to properly assess their benefits?
- What to do when sales drop? A blitz review of rescue methods.
- Selling content on eBay. How to create it with minimal investment?
- How to adjust your promo plan to the holiday calendar and get the most out of it?
- How to choose a product that will sell on Amazon? How to test hypotheses without undue risk?
- Searching for a niche that ensures stable product sales.
- What is Hellium and how to work with it?
- What is Shopify? An overview of the platform price plans and functionality.
- Marketing tools Shopify offers and how to use them.
- An overview of Shopify applications that help simplify work on the platform.
- Examples of shops that inspire.

Oleksandra Tomashevska
“How to start selling abroad through Etsy and eBay as an individual entrepreneu
- How to register as an individual entrepreneur and which types of economic activities according to the “KVED” Classifier to choose for retail international e-commerce?
- How to prepare paperwork for parcels from an individual entrepreneur from the point of view of the customs?
- What is customs accreditation and how to obtain it?
- How to properly prepare invoices?
- What is a cargo customs declaration and when is it required?
- How to interact with financial services to meet the requirements of the Ukrainian law?
- JOOM now. What you need to know about the service conditions?
- What is FOKS? Benefits of integration.
- Cases: average check and sales.
- Promotion recommendations: key tools on JOOM that can help you get seen by customers.
- How did the Ukrainian crowdfunding project receive more than USD 1 million in pre-orders?
- How are sales arranged on the American platforms Zulily and Touch of Modern?
- What you need to work on the Cdiscount key marketplace (France)
- Pitfalls of launching at Tmall Global (China)

Kateryna Vitkovska
“Analytics for Etsy”
- What are Marmalead and eErank?
- Helpful functionality for the seller.
- How to identify trending products?
- How to understand whether your product has a seasonal demand?
- How to find out what else your customers are looking for on Etsy and what you can offer them?
- How to find your “blue ocean” on Etsy?
- How does the Payoneer payment system work and what conditions apply for Ukraine?
- Which e-export trading platforms can Ukrainian e-export entrepreneurs join?
- Merchant Capital Advanced for e-export — a new Payoneer service: how can you get it and what conditions apply?
What can you do if:
- you have made a custom item, but the client does not like it
- your parcel is delayed or arrives damaged
- a fraud client demands a refund
- you receive negative feedback
...and dozens of other non-standard situations that a seller can experience.
Video content- How to assess your niche and adapt your product to a local market?
- What certification is required by the Customs Service of Ukraine? What is FDA and how can you obtain it in the USA?
- How to deliver food items by post and with forwarding agents?
- What are Amazon requirements to warehousing and storing food items for Fulfilment by Amazon?
- What you should know about promoting food items on Amazon
- Practical cases of exporting food items, such as mineral water, cookies and sweets
The webinar will explore applications to:
- set filters and search of goods items for stock management
- manage client feedback
- install wishlists
- set listings languages
- organize trigger newsletters
- manage promo offers
- set delivery rules for different groups of goods and locations
- How does crowdfunding work to promote projects at the start?
- Kickstarter or Indiegogo: how to choose a platform to start?
- Experience of Ukrainian projects on Kickstarter.
- Building project strategies. How to calculate costs correctly?
- What criteria should a product meet in order for buyers to love it?
- How to get media coverage for your product?
- Startup errors.
- How to manage Instagram for sales
- How to link customers between an Etsy store, Instagram and YouTube to bring them to the purchase
- Up & cross sales via Instagram: how to plan "promotions" and measure their success
- Most common exporters’ mistakes in managing Instagram
- Interconnection between organic and paid Etsy traffic. Why is effective Etsy-advertising only possible with quality SEO?
- How the Etsy search algorithm works: how to help your target audience find your product? Store title, section titles, listing titles, tags
- Listing from a beginner to a bestseller: main stages
- How to select listings for paid advertising. Analytics and conclusions
- Why is content important for sales?
- Why is it necessary to choose the right competitors for analysis?
- What is the breadth of semantics? How to work with it?
- How to analyse customer preferences?
- What are search queries?
- How does the cross-border e-commerce market in China work?
- Key features of B2C sales to consider at the start.
- What are bonded warehouses and how to work with them?
- How to sell effectively in China through social commerce channels?
- How do chatbots work? How can they help online sellers?
- Manychat service and its key features.
- What is a funnel in chatbots and how to create it in MIRO?
- What are Custom Fields and how to work with them?
- How to prepare emails and blacklists by the example of a chatbot?
- Changes in customs regulations, taxation for Britain and a number of other countries
- The impact of the quarantine and vaccination on sales
- The effect of social benefits for the United States
- Etsy’s new approach to promotion tools
- Delivery times and logistics in 2021
- Tariff policy and discount policy
- What innovations can be expected at Ukrposhta in 2021?
- Compensation: when, how much and how to get?
- Key tips for sending goods abroad
- What is intellectual property? Trademarks, patents, copyright
- How do you understand that you need a TM?
- How to protect your own rights and not to violate others’?
- The benefits of TM registration for Amazon, Etsy and eBay entrepreneurs
- Main stages of TM registration
- Why do you need a TM search and what should it look like?
- Main errors during TM registration
- Which trademarks are better to register for an e-commerce entrepreneur?
- How to boost the success of TM registration?
- When can Amazon block a store?
- How to run an Amazon account to avoid being banned?
- Most common sellers’ mistakes.
- What to do if the store has been blocked? How much time and money will it take?
- What makes Wish a unique marketplace?
- Popular categories of goods that are sold on Wish.
- Marketing opportunities for sellers.
- Special offers for sellers from Ukrposhta (5% commission fee).
- Free marketing by an account manager (Google Shopping, banners and campaigns).
- Examples of successful sellers from Ukraine.
- YouTube business opportunities.
- What should a well-tuned channel look like?
- Successful video setup.
- What to publish and how to manage a YouTube channel?
- Success stories of minimum-budget projects.
- How to measure a channel development?
- What is e-commerce automation and what does it bring in 2021?
- Is it really necessary to automate something at all?
- What are automation services and tools and how to work with them?
- How to accept payments when selling in the western market?
- How to work on Amazon, Etsy, Ebay and Shopify, to manage everything without going crazy?
- What is eBay managing payments?
- How can already registered sellers correctly switch from PayPal to a Payoneer business account? A step-by-step algorithm.
- What difficulties can arise when activating already registered accounts and how to overcome them? How long does account verification take?
- How can new sellers register a new Payoneer account?
- Payoneer fee policy. What commission fees should sellers expect, given the new payment solutions?
- What new products can Payoneer offer?
- Payoneer Support and Seller Protection on eBay.
- Some aspects of the "handmade" category on Amazon.
- How to register on the marketplace?
- How to effectively prepare a listing?
- How to personalize products for your Amazon audience. Pros and cons.
- How to work with Amazon Fulfilment?
- Effective ways to increase sales.
- What is Pinterest and how does this social network work?
- Some aspects of registration and account management on Pinterest.
- What statistics tools are available to users?
- Examples of success stories and failures on Pinterest.
- What is not recommended to do on Pinterest?
- What will change in the taxation of parcels containing goods with a value of up to €150?
- What customs procedures and fees will apply in different countries if VAT is not paid on the platform?
- How can customers pay the fees in different European countries?
- Why should an HS code be indicated and how to choose it?
- What steps should be taken to prevent double taxation of parcels when pre-registering postal items online using Ukrposhta’s API or the Personal Online Account?
- Most common mistakes of Ukrainian senders.
- New rules of document preparation.
- How to proceed when the tax has been charged twice.
We will discuss the hot season and more:
- The first weeks with the Star Seller initiative on Etsy.
- Competing in Etsy search results: why is it sometimes easier to get to the top with a red tag than with a green one?
- Why is it not always possible to reach sales just by investing in advertising? Main tricks.
- How to get Etsy to show your products above your competitors’ products. Practical recommendations.
- How to promote under high seasonal demand?
- Opportunities for promo. Advertising types and structure.
- What are the benefits of having a registered trademark on Amazon?
- How to promote goods with Amazon store?
- How to set up relinking between paid promo listings?
- Most common mistakes to avoid in the promo on AmazonHandmade.
- What are Amazon’s requirements for such categories as beauty products, food and pet products?
- What is the FDA approval, how to get it and how much does it cost?
- Common mistakes in obtaining the FDA approval.
- Best cases from Ukraine.
- What does Wish offer to generate sales?
- What is included in the free Product boost and how does it work?
- How does Wish interact with Google Shopping?
- How to set up Wish special promotions on social networks?
- Cases of successful sellers from Ukraine and common mistakes to avoid.
- Special aspects of working on Amazon UK.
- Why is VAT registration required for the UK and how to obtain it?
- Special aspects of organizing the acceptance of payments and logistics to the UK.
- Most common mistakes when entering Amazon UK.
- eBay Store: registration, setup of the seller’s account, and promotion tools.
- Niche and competitor analysis.
- Key steps in creating and optimizing a listing.
- eBay bonuses for new sellers.
- How TikTok works. Special aspects of working in this social network.
- The difference between TikTok and other social networks.
- A TikTok promotional campaign.
- Is TikTok suitable for generating sales for e-export?
In the run-up to the high season, Ukrposhta and eBay have launched a joint support campaign for Ukrainian exporters. All entrepreneurs that register on the online platform in the period from October 25 to December 31, 2021 will receive unique benefits, in particular:
- 3 months of free eBay store subscription;
- increased listing limits;
- a comprehensive training program;
- customized support by a personal manager, who will show how to work on the online platform: from creating an eBay account to promoting goods.
Individual sellers will get up to 200 free listings and support by the eBay team.
Join our webinar to learn more about the program and get answers to all your questions.
Video content- Where and how to find influencers with the best feedback from followers?
- How to organize a promotional campaign?
- How to create a proposal for influencers. Standard contract?
- How to create affiliate links?
- How to analyse the effectiveness of an advertising campaign?
- What is Google Shopping and how does it work?
- An overview of the most effective strategies with Google Shopping.
- Where to start when you start working with Google Shopping.
- Stages of an advertising funnel. A customer’s way to checkout.
- Checklist of the readiness of the shop and listings for advertising.
- Tips for setting up advertising on Etsy.
- Phases of evaluating the advertising efficiency.
- What is an Amazon, Etsy, Shopify, eBay, Google tax?
- When will Ukrainian users have to pay the tax?
- What services are subject to the tax?
- Real-life example of the tax calculation.
- What can an entrepreneur do?
- Stories of exporters who have succeeded and expanded their business.
- The first steps in creating your own e-export business.
- How to develop business abroad?
- Festive online draw of promo codes among viewers.
- How Ukrposhta works during hostilities and what routes are currently available?
- Special features of the customs during the war.
- Ukrposhta’s cooperation with trading platforms: new opportunities for Ukrainian entrepreneurs.
- How to register and verify a store? Step-by-step instructions.
- How to create first listings? What to do before?
- How to set up first promotional and advertising campaigns?
- Obstacles in working with an account and how to overcome them.
- Basic rules of communication with customers.
- How to register a store? Step-by-step instructions.
- How to create first listings?
- How to set up first promotional campaigns?
- Obstacles and how to overcome them.
- Recommendations on communication with customers.

Anastasiia Kvasiuk
“eBay promotion opportunities”
- How to correctly analyse the market and choose a promotion or sales strategy?
- How to use eBay internal systems to build active marketing?
- Benefits of participating in the eBay growth program.

Ihor Herasko
“Payoneer: benefits when receiving payments for goods from abroad”
- How does the Payoneer system work? Terms and fees.
- How can Ukrainian sellers register: individuals and companies?
- Difficulties when registering and working with Payoneer and how to solve them.
- Special aspects of cooperation of Ukrainian private entrepreneurs with Payoneer.
- Payoneer special offers for Ukrainian entrepreneurs.

Mykola Servetnyk
“Where to sell handmade items in addition to Etsy?”
Sales on three well-known marketplaces: Walmart, Pinkoi, Asos
- General information (country of origin, number of visitors, annual turnover, etc.);
- Prospects for handmade manufacturers on marketplaces;
- Special aspects of registration, rate plans and fees;
- Advertising;
- Customer cases.

Andrii Hadai
“Optimization and automation of the processes of selling abroad based on KeyCRM”
First we will discuss:
- What problems do businesses face when selling on international marketplaces and why they should solve them without delay.
Next, we will demonstrate the possibilities with an example:
- How to connect Etsy, Amazon, eBay (or even your own website) to KeyCRM?
- Working with orders: statuses, funnels, buyers (auto search for duplicates), order payments and costs, adding files and tags, printing, importing and exporting order lists
- Adding users: setting up access to order sections and fields
- KeyCRM integration with Ukrposhta: sending orders in a few clicks and automatic tracking
- Communication with clients through KeyCRM: connection of messengers and telephony
- Managing stock record and inventory
- Integration with payment services to accept payments
- Analytics of sales, stores, products, managers, etc.
- Additional benefits: creating tasks, leads and much more.
- Who can sell on Made with Bravery? Requirements for products and content.
- Financial conditions.
- Merchant connection: from the moment of application till getting the status of a seller.
- Management of orders: from receipt by the merchant to receipt by the buyer.

Nazar Dron
“How to assess the prospects in global e-commerce markets for Ukrainian producers”
- How does the global e-commerce market work? What sales channels are available for Ukrainian goods?
- What are the differences between sales channels and what is better to choose at certain stages of development?
- How can Ukrainian manufacturers independently assess the niche and their own prospects?
- Where to start if there is no team and expertise? The most important steps.

Karina Vitvitska
“Shopify: how to open a store and scale your business”
- Benefits of Shopify: why you should choose it?
- Terms, data and documents for registration on Shopify.
- Opening a store if you are a Ukrainian entrepreneur. Step-by-step instruction.
- Limitations of the online platform: available and prohibited products.
- Checklist of Shopify integrations: Amazon, eBay, Etsy, Facebook, Google, TikTok.
- Why Shopify is Amazons best ally?
- Shopify payment systems: which one to choose?

Oleksandr Radich
“How to develop customers through email newsletters”
- At what stage of communication with the customer is it better to offer to subscribe to the email newsletter?
- How many times should you write to the customer after receiving an order on the website or marketplace?
- How to communicate with customers on Etsy, eBay and Amazon to achieve your goals. What is possible and what to avoid?
- How to find the buyer’s email through special services?
- How to make a subscription form on the site? When do you need to use a separate landing page for this? Creating questionnaires and quizzes.
- Ways to segment customers.
- What can you write in the letter? The difference between autoresponder and newsletter.
- What can you get banned for or worsen your spam rating?
- Email samples and peculiarities of copywriting (headline, text, marketing formulas).

Oleksandra Tomashevska
“E-export. Taxes and financial accounting”
- International retail e-commerce: how to start? Registration of sole proprietorship or company, selection of KVED, choice of taxation system.
- Features of e-export taxation in Ukraine: VAT and other taxes.
- Documentation and accounting: what should be kept for tax audit?
- Features of selling abroad through your own website or marketplace: digital goods, “expensive” goods, dropshipping.

Anastasiia Kvasiuk
“eBaymag tools: how to improve sales on eBay”
- eBaymag: Benefits and value for Ukrainian sellers.
- How to connect to eBaymag and maximize your user experience with this tool. Demonstration.
- Live Q&A session on eBaymag.

Oleh Bielotserkovets
“Helium 10: how to assess whether products will be sold on Amazon? Case study”
- Everything you need to know about Helium 10, the most popular tool for analyzing sales on Amazon.
- What modules are available on Helium 10?
- How to choose a competitive price through the margin calculator?
- What data about competitors is freely available and how to get it?
- How to analyze reviews through Helium 10 and why?
Watch how the E-Export School seminars took place in previous years